A third of businesses have no mobile or social strategy

19th Jul 2012

Nearly a third of businesses still have no social or mobile commerce solutions in place, new research has found.

CloudSense surveyed 75 sales professionals from a Cloud industry event and found whilst 55% of firms have already implemented mobile and social strategies, one third admitted they are lagging behind.

According to the figures, 13% of brands admitted they have no plans to implement social or mobile commerce in the future.

Meanwhile, when questioned about the greatest challenges in the sales process, 30% of respondents cited the lack of a single view of the customer whilst 40% named the complexity of products and services as their biggest difficulty within the sales process.

Brands also highlighted the benefits of a multi-channel approach including improved customer experience (40%), followed by increasing total sales (31%) and enjoying a single view of the customer (29%).

Richard Britton, MD at CloudSense, said: “A multi-channel approach has already enabled forward-thinking brands to get ahead of the competition and grow revenue significantly through increased sales. But the barrier for many firms is that they still don’t have the right technology in place, so a multi-channel sales approach remains a challenge rather than an opportunity.

“Our results show that multi-channel sales are coming of age, so these firms need to catch up very quickly if they don’t want to be left behind by their competitors.”

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