Natalie Steers Contributor MyCustomer.com Share this content Advertisement Ebook Sponsored Outstanding omnichannel customer service is key Brand news Creative Virtual 7th Sep 2022 Creative Virtual Recognised as Innovation Leader RingCentral 10th Feb 2022 Vodafone & RingCentral announce partnership eGain 26th Oct 2021 eGain platform picked for customer engagement View more Ashu Roy, eGain: Why omnichannel is boiling frog syndrome for brands by Natalie Steers 3rd Jul 2013 Natalie Steers Contributor MyCustomer.com Share this content MyCustomer.com recently caught up with eGain's CEO Ashu Roy to discuss how organisations are coping with technological disruptions in an omnichannel environment. Questions: 00.13: How has the emergence of the omnichannel shopper impacted the way businesses should think about the customer journey? 01.47: What are the biggest challenges that businesses face when adopting this strategy? 04.14: How do businesses get a series of point solutions to tie together in a coherent channel strategy? 05.49: From a cultural point of view, what do brands need to take into consideration? 07.16: Do you think experience will become more important than the product? 08.03: So what advice can you provide us for designing and delivering connected customer journeys across multiple channels? Tags: Omnichannel Share this content Leave a comment Related content Research Sponsored Improving empathy in customer service Research Sponsored How have CX programmes adapted to COVID-19? Ebook Sponsored Outstanding omnichannel customer service is key eGain 26th Oct 2021 eGain platform picked for customer engagement Natalie Steers Contributor MyCustomer.com Read more from Natalie Steers Advertisement Replies (0) Please login or register to join the discussion. There are currently no replies, be the first to post a reply.