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Ben Becker, United Airlines: Social CRM is the CRM we never got to!

21st Sep 2011
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At the BPT Partners' recent Social CRM Strategies for Business Seminar in Palo Alto, California, hosted by SAP, Bruce Culbert caught up with Ben Becker, director of marketing intelligence & optimisation at United Airlines, to ask him about social CRM, social culture and customer-facing applications colliding with internal social applications.

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