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Brian Solis: Creating a value ecosystem for the connected customer

6th Jun 2011
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Author of the acclaimed Engage!, and principal at Altimeter Group, a research-based advisory firm, Brian Solis is globally recognised as one of the most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing and culture. caught up with Brian at the recent Adobe Omniture Summit 2011. In the second part of this interview, Brian discusses the cultural changes that need to accompany social media in order for businesses to get closer to the modern connected customer.

Part one of this interview:

Brian Solis: How to set up company structure and culture for social media

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By MikeMuhney
06th Jun 2011 15:04

 Very good perspective on creating a value-chain and the need for a one-to-one adaptive relationship. Personally, it should produce as one of the results what I call "Common Connections" between two people. Social media apart from a one-to-many capability does not supplant the ultimate purpose of achieving a sustainable personal relationship to ultimately arrive at the connected customer as Brian mentions. 

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