Author of the acclaimed Engage!, and principal at Altimeter Group, a research-based advisory firm, Brian Solis is globally recognised as one of the most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing and culture. MyCustomer.com caught up with Brian at the recent Adobe Omniture Summit 2011. In this first part of a two-part interview, he discusses where social media should sit in the organisation, how to become more social internally to become social externally, and how a hub and spoke model is emerging.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.