Comufy adds Facebook Notifications API to Social CRM

Comufy has announced the integration of Facebook’s new Notifications API into its Social CRM system.

Developed as part of its social media marketing platform, organisations can now send personalised messages to large numbers of Facebook app users, notifying them of new content changes or offers, from within the social CRM system.

The integration helps engage existing dormant users and ensures apps have longevity, therefore delivering a better ROI from marketing camaigns, said the firm.

According to Comufy, it is the first company to integrate the feature and serves as part of Comufy’s Social Suite, a social media marketing platform that captures and stores customer data in a social CRM database.

Phil Mohr, Comufy’s CEO, said: “If you can re-engage customers by telling them when you’ve got something that’s really relevant to them, then the app has a longer lifespan, which increases its value to the brand.

“The real beauty of the Comufy system is the information marketers will be able to get from their customers – what they like, what they don’t like, and what content keeps them coming back. It gives a social media campaign much higher value and strategic importance.”

Facebook announced the availability of the Notifications API in August last year.