Cross-channel attribution: How can marketers look past the last touch?by
Forrester's Fatemeh Khatibloo explains why one of marketing's key metrics has become outmoded and how to implement its successor.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.