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Dr Jeff Tanner: Don't let social media create unsustainable service levels

26th Sep 2011
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At the BPT Partners' recent Social CRM Strategies for Business Seminar in Palo Alto, California, hosted by SAP, Bruce Culbert caught up with Dr Jeff Tanner, Associate Dean and Professor of Marketing at Baylor University's Hankamer School of Business, about the buzz surrounding social media and how organisations must ensure that their activity on it mustn't set unustainable levels of service.

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