Share this content
MyCustomer.com

Dr Jeff Tanner: Don't let social media create unsustainable service levels

by
26th Sep 2011
Share this content

At the BPT Partners' recent Social CRM Strategies for Business Seminar in Palo Alto, California, hosted by SAP, Bruce Culbert caught up with Dr Jeff Tanner, Associate Dean and Professor of Marketing at Baylor University's Hankamer School of Business, about the buzz surrounding social media and how organisations must ensure that their activity on it mustn't set unustainable levels of service.

Replies (0)

Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.