Kevin Lindsay, group product marketing manager at Adobe Systems, spoke to MyCustomer.com at the recent Omniture Summit in London. Here he outlines how the company's new SocialAnalytics tool will support firms with their social media initiatives, how businesses can convert social engagement into sales and how Adobe's foray into customer experience management will dovetail with the rest of the organisation.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.