How will the TripAdvisor defamation action impact social media?by
Hundreds of hotel and restaurant businesses are said to be eyeing a group defamation action against travel community TripAdvisor in response to what they view as 'unfair' reviews. Will it backfire on the companies, do review sites have a case to answer, and what are the implications for social media if the legal action is successful?
"The need for a clear code of practice and best practice for website content and associated Cloud Service Provider operations coupled with tighter control will not limit operators but will enable them to enhance their services credibly and avoid misleading the public, especially around content purporting to be legitimate and valid third party complaints."
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.