Companies that succeed in making the customer experience consistent and frictionless across devices with an omnichannel offering enjoy greater customer engagement and loyalty.
But aligning all the appropriate departments, channels and teams to achieve omnichannel success is a complex undertaking and demands a strategic approach. So how do you build an omnichannel strategy?
This infographic from Ness Software Engineering Services examines:
- The business case for omnichannel.
- The technical challenge of omnichannel.
- How to create an omnichannel strategy.
[Click to enlarge]
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Neil Davey was previously the editor of MyCustomer from 2007 until May 2023. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management.
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