Infographic: Five steps for an effective omnichannel strategy

Companies that succeed in making the customer experience consistent and frictionless across devices with an omnichannel offering enjoy greater customer engagement and loyalty. 

But aligning all the appropriate departments, channels and teams to achieve omnichannel success is a complex undertaking and demands a strategic approach. So how do you build an omnichannel strategy?

This infographic from Ness Software Engineering Services examines:

• The business case for omnichannel. 
   
• The technical challenge of omnichannel. 
   
• How to create an omnichannel strategy. 

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