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Infographic: How do men use social media differently to women?

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16th Apr 2014
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Social media is a crucial business tool, but the consumers who interact with you through it all use it in different ways. For a company to really make its social media efforts worth while, it needs understand this user diversity.  

Two of the most contrasting groups in terms of their social media use are perhaps men and women. This infographic from Finances Online details how both the sexes use social media differently, allowing you to target your content more effectively. (click to enlarge)

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