Infographic: How to measure the effectiveness of your chatbot

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Chatbots and virtual assistants are playing an increasingly important role in customer service today, representing a popular option to field queries and solve issues. 

For organisations, this can lead to a variety of benefits, including higher CSAT ratings and a reduction in customer wait times. 

But with so few metrics, how can you directly measure the effectiveness of your chatbot?

This inforgraphic from IFS-mplsystems shares some handy tips. 

[Click to enlarge]

Chatbot success

About Neil Davey

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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.

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