Multichannel service as USP: Can SuperChat save the day?by
Dennis Fois of eGain tells MyCustomer.com about the growing interest in making customer interaction a unique selling proposition.
With the economic meltdown making competing on price even less palatable than usual, businesses who operate in commodity markets and particularly competitive sectors are finally waking up to the competitive importance of service. And it will be the power of seamless multichannel service that will separate the winners from the losers. The question this raises, of course, is what side will you be on?
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...