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Omnichannel commerce: Is your business getting left behind?

9th Jun 2014
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MyCustomer grabbed a few minutes with Intershop's busy CTO, Jochen Wiechen, in between sessions at the recent Gartner Summit. Here, we discuss how the modern consumer is driving the development of omnichannel commerce.


0:05 – How are commerce brands responding to the challenges presented by the modern, channel-agnostic consumer?

1:12 – What advice would you give to companies looking to implement an omnichannel strategy?

2:01 – Intershop coined the term 'lifestyle commerce'. What is this and why should brands take notice of it?

3:51 – Can you also elaborate on Intershop's idea of 'content-driven commerce' and its importance for businesses?

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