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Omnichannel commerce: Is your business getting left behind?

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9th Jun 2014
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MyCustomer grabbed a few minutes with Intershop's busy CTO, Jochen Wiechen, in between sessions at the recent Gartner Summit. Here, we discuss how the modern consumer is driving the development of omnichannel commerce.

QUESTIONS:

0:05 – How are commerce brands responding to the challenges presented by the modern, channel-agnostic consumer?

1:12 – What advice would you give to companies looking to implement an omnichannel strategy?

2:01 – Intershop coined the term 'lifestyle commerce'. What is this and why should brands take notice of it?

3:51 – Can you also elaborate on Intershop's idea of 'content-driven commerce' and its importance for businesses?

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