Pinterest has introduced new analytics capabilities to help businesses measure the engagement surrounding their activity in a move thought to monetise the site.
Organisations that have verified their account and have installed Pinterest’s new look platform can use the feature to examine how many people have seen your pins and clicked through to your site, as well how many have repinned your content.
For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more.
Tao Tao, Pinterest’s software enginner, said in a blog post:“Today’s announcement builds on the set of tools we offer for website owners including business accounts, Pin It buttons and board widgets. We think that these tools will help website owners understand what’s working for them and what’s not so that they can create even better pins in the future.”
The introduction of analytics closely follows a $200m round funding, fuelling rumours that Pinterest is attempting to monetise the site.
Tao added that over the coming months, Pinterest is set to introduce more new tools and detailed insights.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.