Revamped Microsoft Dynamics for Retail offers omnichannel experience

Microsoft has announced the latest version of its Dynamics for Retail solution, promising to help sellers deliver an omnichannel experience.

Leveraging an “omnichannel commerce engine”, the revised offering provides a fully integrated web storefront, complete catalogue and real-time order management aimed at helping firms provide a consistent experience for the customer across multiple channels whilst reducing complexity for themselves. 

Used by the likes of Diane von Furstenberg, Mattress Firm and Optic 2000, the solution enables retailers to create a promotion, discount or other strategic initiative a single time and publish it across every relevant customer touch point.

With refreshed =point of sale capabilities, vendors can then pull customer data from any channel into the solution.

The offering is fully supported on Windows Phone 8 systems and tablet devices such as Microsoft Surface tablets.

Michael Griffiths, global product industry director at Retail & Distribution, Microsoft Business Solutions, said: “We work with retailers around the world to help them become Dynamic — connected, personal, agile and opportunistic — but it’s as much about the technology as the strategy.

“Retailers need innovation and a modern architecture for omnichannel, POS and e-commerce to be about more than just marketing. We invest more than any other vendor in globalization and solution research and development to ensure that we support our customers with an industry-leading solution whose capabilities are built to work together, offering retailers a vision for the future that helps reduce cost and complexity — allowing them to always be ready for what’s next.”