Salesforce.com has revealed just how its new customer-focused community platform will shape up with new details announcing the product’s general release.
First unveiled in August last year, Communities is a collaboration platform that enables brands to create customer branded private social communities to connect with their customers and partners.
Salesforce.com announced that the tool will be available from $500 per month for each community created and will be available by the end of the summer.
Powered by existing internal collaboration tool Chatter, the Cloud giant said that Communities will enable companies to increase sales efficiency, deliver unmatched customer service and bring brands and agencies together around in-the-moment ad campaigns.
Alex Dayon, Salesforce.com's president of applications and platform, has hailed Communities as marking “the end legacy portal software”.
“The next generation of enterprise apps are social with business data embedded at the core and accessible from any device. With Salesforce Communities, customer companies can connect with customers, partners and employees in entirely new ways and from anywhere,” he said.
Vanessa Thompson, research manager of enterprise collaboration and social solutions at IDC, commented: “Over time, communities will evolve with processes associated to the community becoming embedded in core business workflow processes.
“Salesforce Communities is able to build on the strong base of Sales Cloud, Service Cloud and Marketing Cloud to extend specific workflow and enable an ongoing conversation with customers, partners and suppliers.”
The launch of Communities sees Salesforce.com further expanding its enterprise collaboration offering and deepening competition with the likes of Microsoft, Lithium and Jive Software.
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