Brands are making progress - but are we heading in the wrong direction? Dr Graham Hill discusses.
Misconception 1: Businesses are dealing with a ‘new’ customer
Misconception 2: Marketing on social media equals marketing 2.0
Misconception 3: Social media has allowed brands to understand customers
Misconception 4: Customer interaction equals customer engagement
Misconception 5: Social CRM technology makes you more customer-centric
Misconception 6: Big brands are all rolling out large social CRM initiatives
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...