Share this content

The first ever Europen Net Promoter conference for customer loyalty professionals

30th Apr 2007
Share this content

The inaugural Net Promoter European Conference will look at practical approaches for improving customer loyalty with the Net Promoter® Discipline. The conference is aimed at business leaders responsible for improving customer loyalty and revenue growth in business-to-business and consumer companies. Guest speakers include executives from leading firms using Net Promoter including GE, IBM, HSBC, Swiss Re, T-Mobile, LEGO, Groupe Neuf Cegetel, and Aggreko Plc.

Net Promoter is taking the business community by storm. It is a simple way to determine the value of your customer relationships, and predict your ability to grow. Created by Satmetrix and loyalty expert Fred Reichheld of Bain and Company, Net Promoter measures customer experience using a simple and radical question: Would you recommend us to a friend or colleague? It allows companies to track promoters and detractors and produces the single most reliable indicator of a company’s ability to grow by measuring an organization’s performance in its customers’ eyes. According to Bain and Company research, Net Promoter leaders grow at 2.5 times the rate of their nearest competitor.

Understandable from boardroom to individual employee, Net Promoter has caught the attention of companies around the world. Interest in Net Promoter as an overall measure of customer loyalty has grown rapidly since the publication of “The Ultimate Question,” the recent best-selling book by Mr. Fred Reichheld. Conference sponsor, Satmetrix, co-developed the Net Promoter metric with Mr. Reichheld and has been actively involved in educating business markets on the use of Net Promoter and helping companies implement it within their operations.

“Our recent research on loyalty best practices has shown a gap between the vision executives articulate for loyalty initiatives and the reality of how successful companies are at driving operational changes and action at the front lines,” said Dr. Laura Brooks, co-developer of Net Promoter and vice president of methodology and consulting at Satmetrix. “Net Promoter offers a solution to this gap, allowing organizations to rally around a powerful and straightforward score that links to customer loyalty and growth.”

For more information about Net Promoter and the European Conference, and to read summaries of sessions from February’s sell-out New York Conference please visit

About Satmetrix
Satmetrix is the leading global provider of on-demand software applications and consulting services to measurably improve customer loyalty. The company’s solutions support enterprise-level deployments to gather trustworthy data on customer experience, derive actionable insights, and integrate this information into the daily work flow of employees throughout the organization. Satmetrix co-developed the Net Promoter® customer loyalty metric with Fred Reichheld, noted loyalty expert and Bain and Company Fellow. The company has deployed more than 700 enterprise solutions in 40 languages. For more information visit, or call 1-650-227-8300 in the US or +44 (0) 208-846-8220 in the UK and Europe.


Replies (0)

Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.