Wendy Lea, CEO, Get Satisfaction: “Service is the new marketing”by
The CEO of Get Satisfaction, winner at last year's CRM Idol competition, talks to MyCustomer.com about the disruptive influence of social, and how the company is competing against platforms like Lithium and Jive.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.