
Every Friday, we'll be taking an irreverent look at the fickle world of social customer service on Twitter, highlighting some of the eclectic complaints people made about brands during the week, and how brands set about dealing with them. Starting with...
Good old Comcast in the US, fighting all kinds of Twitter fires, every minute of the day. From the daily grind...
@dreandliz Hello, I will be happy to do some research on your account to see what is causing this problem for you.
— ComcastCares (@comcastcares) December 18, 2015
To the overly-fastidious...
@wholianaaa Juliana, Thank you for taking the time to reach out to us to let us know about this spelling error. I've put in a
— ComcastCares (@comcastcares) December 18, 2015
And the downright ridiculous...
@XFINITY wtf is this? pic.twitter.com/02Op6HCP0t
— Adam Inferrera (@InfennonLabs) December 18, 2015
@XFINITY why don't you care about sucking so much?
— Adam Inferrera (@InfennonLabs) December 18, 2015
@InfennonLabs Hello, have you tried to change the zoom options in the settings by any chance?
— ComcastCares (@comcastcares) December 18, 2015
And then there's Tesco's Twitter support team in the UK, which views no query as too trivial...
@grashoff_will Hi Will, thanks for getting in touch. I can appreciate your frustration with this. [1]
— Tesco (@Tesco) December 18, 2015
@grashoff_will It would depend on how much change is loaded into the self scan tills at the time. [2]
— Tesco (@Tesco) December 18, 2015
@grashoff_will If you could DM your name, address, postcode and email I will log your feedback regarding this? TY Claire [3]
— Tesco (@Tesco) December 18, 2015
And finally, given that it's Christmas, some festive fun from one of the finest brand proponents of Twitter, ever. Why? Well, first they always warm their customers up with some humour...
Popular names for December babies are Carol, Noel, Holly and Soulcrushing-Commercialisation. Also Jim.
— Arena Flowers (@ArenaFlowers) December 15, 2015
Then they soften them with some promos...
12 Lords a leaping! 15 per cent off for the next three days with promo code "12thday" https://t.co/PKT4iaYIDV
— Arena Flowers (@ArenaFlowers) December 16, 2015
And then, when a query does come in from a customer, they're not too afraid to bring them down to earth with the truth...
Christmas Gift Idea #246 pic.twitter.com/GyT6ieu7LA
— Arena Flowers (@ArenaFlowers) December 15, 2015
@scott161 no.
— Arena Flowers (@ArenaFlowers) December 15, 2015
Have you seen some great examples of social customer service on Twitter this week? Feel free to share your favourites by posting the links in the comments section below!
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Chris was an Editor at MyCustomer from 2014 to 2022. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News.
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Do you think Facebook Messenger will be a major tool for customer service in the future (800 million users and counting)? The one-to-one nature of it may make it work better in the contact centre. We at Clarity Connect just integrated Facebook Messenger with our contact centre product.