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MyCustomer.com

Amazon's Black Friday promotion leaves customers blue

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25th Nov 2010
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Amazon has been bombarded with customer complaints after bargains promised in a Christmas sale disappeared within seconds.

The poster boy of the online retail market found its website flooded with gripes within hours of launching a festive price war, promising discounts of up to 70% on popular items such as TVs and DVDs.

The special offers, which were to be available for one week, were modelled on the US’ ‘Black Friday’ giveaway, which targets shoppers on the day after Thanksgiving, the country’s biggest shopping day of the year.

But angry UK consumers complained that many items on Amazon’s website were sold out before they could even click on them, raising questions about the number of items actually on offer.

Boab21 wrote on the Amazon.co.uk forum: "Tried several this morning and got ‘sold out’ the second they appear. Amazon needs to have a rethink on customer satisfaction here."

AE Brayton continued: "If this was a promotion to help Amazon win more customers, I think it has backfired. There will be a few who are happy, while the majority of long-standing, very loyal customers like myself will be left annoyed at such a lame excuse for a ‘deal’."

Another said: "I understand that there is high demand for the deals and they will sell out quickly, but I feel that Amazon should be announcing how many of each product will be available on each offer. Then people can decide how fast they think things will sell and decide whether to waste their time or not."

Others branded the situation a "joke" and accused Amazon of "misleading advertising".

Amazon said it had warned customers that the sales would be ‘lightening deals’. Despite reports that the Advertising Standards Agency was launching an investigation into the credibility of the promotion, it told the Retail Gazette that it was yet to receive any complaints on the matter.

The news comes only a week after Amazon was voted number one in a Customer Experience League Table

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