In a recent Gartner survey of business leaders, 89% predicted that customer experience would be their primary basis for competitive differentiation by 2017. And so often it is the customer support function that can make or break the entire experience.
This comes as no surprise to many of the most successful business leaders in history, most of whom have built the foundations for their organisations on the foundations of good customer service.
From Steve Jobs to Richard Branson to Henry Ford, the best leaders have instinctively understood the importance of customer service.
This infographic from Provide Support shares 35 inspiring and motivating quotes about customer service from some of the world's most admired business leaders.
What quotes do you think should be added to the list?
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.