Customers are increasingly demanding service via SMS and it can be used across the complete customer lifecycle. This infographic from SAP explains how those businesses using SMS have an advantage. (Click to enlarge)
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.
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