Share this content

Infographic: Marketing in a smartphone-addicted world

12th Dec 2014
Share this content

With more mobile devices on the planet than people, it's no surprise that smartphones are having such a profound effect on our lives. The question is - just how much do we now value our phones, and how does this change the way brands should market to customers? 

This infographic from B2X explains all. 


Replies (2)

Please login or register to join the discussion.

By David Beard
12th Dec 2014 17:27

But, you know what, vertical infographics are, for many typical screen readers, difficult to consume with tiny text & scrolling. Yes, yes, we could save them into something and look it there. But how about investigating horizontal -- or at least an option for "desk" and "mobile"

Thanks (0)
Chris Ward
By Chris Ward
15th Dec 2014 09:18

Hi David,

Thanks for the feedback. Certainly agree that it can be a challenge reading the small text in some of the infographics. If you click on the image it should make it larger and scrollable, and hopefully a little more palpable as a result. Horizontal is an interesting suggestion though - will look into this.  

In any case, we are currently working on a new version of MyCustomer set to go live midway through next year, and that will optimise these infographics sufficiently for all devices.   

Thanks (0)