There was a time when acquiring new customers wasn’t a big challenge for companies. Today, the situation is different. Markets are mature and competition is growing in almost every industry. Attracting new customers is much more expensive than maintaining regular customers. Moreover, loss of the regular customer is connected with loss of earnings not from one but from all future transactions. Even if you have a small business, improving customer service will bring you higher earnings and more customers.
Unfortunately, not every employee is suitable for building relationships with customers. The infographic made by mattsfactor.com shows the main customer service skills.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.