No customer experience spin for Adobe as it sets out its CEM stallby
John Mellor tells MyC why customer experience has become a vendor battleground and why Adobe's approach is unique.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.