No customer experience spin for Adobe as it sets out its CEM stall
John Mellor tells MyC why customer experience has become a vendor battleground and why Adobe's approach is unique.
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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.