On-demand virtual roundtable debate: What key factors make or break CX?

In the recent eBook from Sabio, Securing CX Success: The ultimate guide to customer experience a clear truth is highlighted about the importance of getting CX right:

"Multiple CX components combine to contribute to an overall customer experience. If just one goes wrong - or falls short of customer expectations - it can quickly undo any positive interactions that came before."

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On March 25th, 11am GMT, MyCustomer played host to a virtual roundtable debate where we discussed what constitutes customer experience success and failure.

Focusing on 5 key attributes of CX – digital-readiness, cloud adoption, data, AI and automation, and the role of the customer advisor – MyCustomer editor Chris Ward was joined by founder of Sporton Consulting and CX guru, Claire Sporton, Senior Director Global Solutions Marketing at Avaya, Natalie Keightley and Chief Innovation Officer at Sabio, Stuart Dorman to discuss their opinions on what makes and breaks the customer experience.

The panel homed in on how to build the right CX strategy and took questions from the audience about improving customer experience within their organisation.

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