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Salesforce.com acquires contact management firm Etacts

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3rd Jan 2011
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Salesforce.com has purchased email contact management applications start-up Etacts for an undisclosed sum, with the aim of integrating it into its CRM software-as-a-service offering.

Etacts opened its doors for business in only February this year, but announced recently that it would no longer accept new customers after posting this message on its home page: “We have decided to pursue other opportunities and will be shutting down our service on January 31, 2011”. Its acquisition is the end result.
The San Francisco, California-based firm’s offering was sold as both an online application and as a plug-in for Google’s Gmail email offering under the moniker EmailOracle. It scanned email messages and phone records in order to aggregate such customer information as how many conversations they had conducted with a given individual, when they first made contact and the number of days since they had last been in touch.
The system also pointed up those people with whom users had not been in communication for a while and enabled them to set custom alerts in order to remind themselves to send messages to chosen contacts so that they could keep up their relationship.
Etacts had attracted $700,000 in financing from a number of high profile entrepreneurs and angels such Netscape’s former chief technology officer Eric Hahn, action Ashton Kutcher, YouTube’s founder Jawed Karim and Delicious’ founder Joshua Schacter.
The purchase is Salesforce’s sixth in the past year, however, with others including Heroku, Activa Live, Sitemasher and Jigsaw.
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