Customer service has always been a key differentiator for businesses. However, in tighter economic conditions, customer service is a critical competitive battleground. But what do customers expect from their customer service experiences? In association with Vox Pops International, MyCustomer.com delivers the first in a series of video voxpops, where the general public shares its thoughts on key issues relating to customer service. In this video, members of the public are asked: what is good customer service?
Vox Pops International is an innovative research agency which captures and edits videos of consumer views to produce powerful insight, training and communication tools.