Social CRM's destiny: From customer service to value co-creation?

MyCustomer.com
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At the recent Social CRM 2011 event in London, MyCustomer.com spoke with Mark Tamis, social CRM & social business strategist for Net-7. Here he discusses the dangers of outsourcing SCRM, where it should fit within the organisation, and how SCRM will develop as a platform for value co-creation. For further information about Mark, visit his website, or follow him on Twitter.

About Neil Davey

neil

Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.

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