Behavioural marketing

Behavioural marketing

Analytics

Just how many bank accounts do we need?

(This is a reprint of an original blog by my co-writer Elise Horent ) Image by Nattanan Kanchanaprat from Pixabay Having a strong financial plan is...

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Behavioural marketing

Black Friday: when rationality takes a back seat 

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Behavioural marketing

Beware of confirmation bias when investing

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Data

The not-so-secret life of customers

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Secret life of customers
Behavioural marketing

Regard for the needs of your customers

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Loyalty

Lessons from brands prospering during the pandemic

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Elon
Behavioural marketing

Practical behavioural science's role in CX

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Artificial intelligence

Are you tracking customer intent?

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Behavioural marketing

Marketing for growth in the next normal

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Loyalty

S3 Ep 2: Peloton, the addictive experience dilemma

Addictive experience
Behavioural marketing

Beyond demographics: micro-cultural segmentation

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Behavioural marketing

The challenges of effective CX

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Behavioural marketing

CX pros: Select behavioural scientists carefully!

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Behavioural marketing

How to reactivate customers quickly and at scale

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Behavioural marketing

A behavioural science principle shaping our future

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Voice of the Customer

S2 Ep11: The secrets to great customer feedback

Secrets to customer feedback
Behavioural marketing

The 5 Rules for Changing Your Customer Habits

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Behavioural marketing

The new reality of Brexit: 3 CX challenges to face

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