Branding

Branding

Strategy

2nd May 2023

Budweiser & the risks & rewards of social activism

Shaun Smith discusses the backlash surrounding Nike and Bud Light's recent social media campaigns...

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A can of Bud Light on a blue and yellow background.

Branding

23rd Mar 2023

The quick guide to UCaaS for SMBs

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Analytics

7th Feb 2023

Elephants and the customer experience

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Branding

15th Dec 2022

5 employee engagement strategies that truly work

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Riley Steinbach

Strategy

8th Dec 2022

BrewDog and the problem with purpose washing

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Brewdog

Branding

8th Nov 2022

2023 trends that will differentiate brands

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Branding

5th Sep 2022

Brand management tips for the metaverse

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Engagement

10th Aug 2022

How 12 brands created long-term customer equity

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Money tree CX finance

Strategy

27th Jun 2022

"If marketing sucks, no-one sees your experience"

Avis Easteal

Loyalty

7th Jun 2022

"Understanding customers doesn't have to be hard"

Craig Antonucci, Autocar Trucks

B2B

1st Jun 2022

Key insights & 2022 trends for B2B CMOs

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Branding

22nd Apr 2022

You’re probably greenwashing but you don’t know it

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Strategy

15th Mar 2022

Can a rebrand transform terrible customer service?

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Hermes rebrands to Evri to improve customer service

Loyalty

7th Feb 2022

Is brand purpose a bunch of crap?

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crap

Data

11th Jan 2022

Why Spotify is a master of customer data

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Spotify Wrapped uses customer data for personalisation

Loyalty

25th Nov 2021

CX lessons from 2021's biggest brand-builders

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customer experience action

Strategy

13th Sep 2021

Is customer experience replacing advertising?

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CX advertising

Engagement

8th Sep 2021

Branded experiences: How to align CX & marketing

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Aligning marketing CX

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