Branding

Branding

Strategy

27th Jun 2022

“If marketing sucks, no one sees the experience”

We speak with Luxasia's Avis Easteal about the link between marketing and CX, and why she sees herself as an 'accidental' CX leader...

Avis Easteal

Loyalty

7th Jun 2022

"Understanding customers doesn't have to be hard"

Craig Antonucci, Autocar Trucks

B2B

1st Jun 2022

Key insights & 2022 trends for B2B CMOs

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Branding

22nd Apr 2022

You’re probably greenwashing but you don’t know it

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Strategy

15th Mar 2022

Can a rebrand transform terrible customer service?

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Hermes rebrands to Evri to improve customer service

Loyalty

7th Feb 2022

Is brand purpose a bunch of crap?

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crap

Data

11th Jan 2022

Why Spotify is a master of customer data

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Spotify Wrapped uses customer data for personalisation

Loyalty

25th Nov 2021

CX lessons from 2021's biggest brand-builders

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customer experience action

Strategy

13th Sep 2021

Is customer experience replacing advertising?

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CX advertising

Engagement

8th Sep 2021

Branded experiences: How to align CX & marketing

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Aligning marketing CX

Branding

24th Jun 2021

Tips on how to improve your branding and marketing

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Joanna Clark Simpson

Engagement

18th Jun 2021

Pride, performative allyship and women in CX

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Rainbow wash

Strategy

20th May 2021

New look MyCustomer, same commitment to CX

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Engagement

26th Apr 2021

How to identify brand partnerships that improve CX

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Leah Reidy Leachman

Loyalty

9th Feb 2021

Customers want to "buy into" not just "buy from"

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Heart muscle empathy

Branding

18th Jan 2021

Making Animated Videos That Engage Customers

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Loyalty

Corporate social responsibility and the customer experience

Corporate responsibility

Branding

30th Dec 2020

How to provide better social media customer care

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