Customer journey

Customer journey

Forrester research says 63% of marketing professionals now rely on journey maps. The question is - how do you ensure your journey maps are leading to the right outcomes, include the right people and incorporate the right technology?

Strategy

4 sample customer personas and what they teach us

Buyer personas are a valuable component of successful customer journey mapping. We examine some real buyer persona examples.

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Buyer personas
Engagement

9 sample customer journey maps to learn from

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Customer journey
Customer journey

Protect your brand from a creaking supply chain

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Customer journey

The benefits of an effective omnichannel strategy

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CX job of the week

CX job of the week: Aegon

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Customer journey

Will your customer service project sink or swim?

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Customer experience management

Change is affecting your people

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Artificial intelligence

Using AI & automation to empower agents

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CallMiner

The Ultimate Customer Loyalty Handbook

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Sabio

Sabio Group Expands into the Nordic Region

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Webhelp

Webhelp expands Leadership Team

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Customer experience management

Unlocking customer and employee value

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Customer journey

How retailers can improve CX in 2023

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Customer journey

Optimising sales processes to maximise CX in 2023

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Engagement

Reimagining CX: Vanquis Bank's Atiq Sajawal

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Vanquis
Strategy

10 CX lessons from 2022

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Customer Data Platforms

3 tips to make this festive season seamless

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Customer Data Platforms

7 tips and tricks to boost data collection

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