Customer metrics

Customer metrics

Customer metrics

When is a customer not a customer?

If a customer doesn’t repeat purchase then they're not really your customer and they belong to someone else. Imagine a world where the definition of...

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Customer metrics

The gap between what you measure & what you do

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Loyalty

How to measure how much your customers trust you

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Loyalty

Poor CX leaders use NPS - but NPS isn't the issue

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Question
Data

Measuring CX ROI is hampered by meaningless means

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ROI
Customer experience management

How can the jobs-to-be-done approach benefit CX?

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Customer metrics

How the customer voice impacts your growth

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Technology

Is proactive service causing more harm than good?

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Outreach programmes failing two-thirds of customers
Data

Operational CSAT: The perfect complement to NPS?

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Numbers scores
Data

How Cynefin surfaces the right CX metrics to use

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Metrics
Loyalty

5 common mistakes companies make with NPS

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5 common mistakes companies make with NPS
Report
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Reputation management for mobile apps

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Engagement

MyCustomer’s 10 most-read articles of 2021

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News
Customer metrics

Why your customer data is important?

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Engagement

Free global CX benchmarking service launches

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graph benchmarking
Customer experience management

Selling CX to CEOs: Quantifying the impact of CX

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Engagement

How do you find the right CX KPI for your company?

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Customer experience key performance indicator
Management

McDonald's new CX team and the need to restructure

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McDonald's announces the creation of a customer experience team

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