Data-driven marketing

Data-driven marketing can help boost your marketing investments by turning customer information into valuable insights. But becoming a truly data-driven marketer can take a complete change in mindset. 

Strategy

Reimagining CX: Optimove's Rony Vexelman

As part of the Re-imagining CX series, Optimove's Rony Vexelman speaks about the possibilities a truly customer-first approach to marketing can...

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Data-driven marketing

Customer journey focus on brick & mortar retailers

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Engagement

Customer experience lessons from Wimbledon

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Andy Murray
Culture

How Aegon is Benefiting From Customer Centricity

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Technology

Reimagining CX: Standard Chartered’s Wasim Mushtaq

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Data

Maximising your data – reduce, reuse and recycle

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CallMiner

How to get data-driven personalisation right

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Data

3 data-driven predictions for CX in 2023

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Data-driven trends: Businessman Presenting a Chart
Customer Data Platforms

7 tips and tricks to boost data collection

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Data-driven marketing

What are your customers really buying?

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Data-driven marketing

Forget cookies - cohort marketing is the future

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Data management

How immersive data strategies influence decisions

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Data-driven marketing

3 emerging qualitative insight trends to watch

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Culture

Customer-centricity starts by being humble

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Customer experience management

Pareto says not all customers are equal

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Customer metrics

When is a customer not a customer?

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Data

How the value of customer bases can be misleading

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Technology

How to build your customer experience tech stack

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Building a cx tech stack

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