Data-driven marketing

Data-driven marketing

Data-driven marketing can help boost your marketing investments by turning customer information into valuable insights. But becoming a truly data-driven marketer can take a complete change in mindset. 

Data

3 data-driven predictions for CX in 2023

Simon Spyer unpacks the growing role that data will play in the customer experience sphere in 2023.

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Data-driven trends: Businessman Presenting a Chart
Customer Data Platforms

7 tips and tricks to boost data collection

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Data-driven marketing

What are your customers really buying?

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Data-driven marketing

Forget cookies - cohort marketing is the future

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Data management

How immersive data strategies influence decisions

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Data-driven marketing

3 emerging qualitative insight trends to watch

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Culture

Customer-centricity starts by being humble

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Customer experience management

Pareto says not all customers are equal

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Customer metrics

When is a customer not a customer?

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Data

How the value of customer bases can be misleading

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Technology

How to build your customer experience tech stack

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Building a cx tech stack
Data-driven marketing

Does business success require clear objectives?

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Data management

Don’t mourn the death of third-party cookies

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Artificial intelligence

Contextual data delivers personalised experiences

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Technology

How will checkout-free tech affect retail CX?

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New checkout-free shopping from Tesco GetGo
Customer value

How to reassure customers in uncertain times

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Data-driven marketing

How do you unlock the potential of intent data?

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Data-driven marketing

Is Parkinson's Law adding to your marketing costs?

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