Demographics

Strategy

16th Feb 2023

4 sample customer personas and what they teach us

Buyer personas are a valuable component of successful customer journey mapping. We examine some real buyer persona examples.

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Buyer personas

Data

24th Nov 2022

Why age demographics are next to useless in CX

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Age demographics

Strategy

10th Nov 2021

Are your older customers being misrepresented?

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Are older people misrepresented?

Strategy

29th Jan 2019

Prosumers: The secret to modern relationships?

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Secret

Strategy

22nd Nov 2018

How do you create great experiences for Gen Z?

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Generation sensible

Behavioural marketing

21st Dec 2017

How to target older consumers in the digital age

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NVM

Customer experience management

30th Oct 2017

Millennials are your subscribers, so engage them

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Data

16th Aug 2017

How demographics + psychographics = more sales

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Guest Contributor

Brain

Sales performance

10th May 2017

3 characteristics that identify ideal customers

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Customer highlight

Demographics

19th Apr 2017

Infographic: Who's using social media in 2017?

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George Bates UK

Engagement

17th Jun 2016

Infographic: How to deliver CX to millennials

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Millennials

Engagement

9th Jun 2016

Infographic: Customer expectations in 2020

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Demographics

7th Jun 2016

How retailers should market to millennial shoppers

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Data management

27th May 2016

A Marketer’s Guide to Using Data

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Data management

27th May 2016

Let Your Data Guide Your Marketing – 5 Ways to Transform Your Business with Better Data

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Demographics

10th Mar 2016

What can retailers learn from millennials?

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Craig_Sears-Black

Culture

26th Feb 2016

How well do you know ‘Generation Rent’?

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Customer journey

11th Jan 2016

Millennial banking: a brave new world

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