Experiential marketing

Strategy

9th Aug 2023

Barbie: Lessons from this year’s big marketing hit

Explore how a blend of nostalgia, strategic partnerships, and immersive experiences fueled its success.

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Barbie doll and illustrations on blue and pink background

Strategy

27th Jun 2022

"If marketing sucks, no-one sees your experience"

Avis Easteal

Behavioural marketing

17th Dec 2019

12 marketing ideas to shake things up in 2020

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Loyalty

27th Nov 2019

S2 Ep1: Learnings, 20 years of experience economy

Experience economy

Customer journey

31st Oct 2019

What’s set to shape CX in 2020?

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JimboCharlieAsh

Customer experience management

25th Apr 2019

How to drive an experience advantage

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Customer experience management

29th May 2018

Experience Management: We're just getting started

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Content marketing

17th Dec 2017

Createing an Effective Marketing Strategy for 2018

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Experiential marketing

16th Oct 2017

The rising importance of micro targeting

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Customer satisfaction

10th Oct 2017

Customer service evolution with AI-aided marketing

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Customer journey

4th Aug 2017

Driving loyalty through priceless experiences

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B2B

20th Apr 2017

Bridging the gap: CMO vs CFO

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David Schwarzbach

Communities

10th Apr 2017

Time to renew your digital marketing strategy

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Customer experience management

28th Mar 2017

Adopting a 'blue ocean' strategy

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Andrew O'Loughlin

Conversational marketing

23rd Feb 2017

Why Influencer Marketing is Growing in Importance

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Branding

30th Jan 2017

How to make your brand attractive for millennials

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Engagement

9th Jan 2017

Why digital-first customer experiences fail

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Michael Hinshaw

Experiential marketing

20th Oct 2016

11 clever promotion strategies for Black Friday

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