Marketing measurement

Behavioural marketing

28th Jun 2023

The intricacies of commercial marketing

You can’t succeed without a clear objective, but success also requires a plan for enacting the necessary actions required to achieve the objective...

by

Nicholas Watkis

Marketing measurement

9th Nov 2022

Performance measures aid good management

by

Nicholas Watkis

B2B

1st Jun 2022

Key insights & 2022 trends for B2B CMOs

by

Marketing measurement

5th Jan 2022

Scenario planning prepares for the unknown

by

Nicholas Watkis

Voice of the Customer

23rd Sep 2021

Should you stop serving unprofitable customers?

by

Dr. Graham Hill

Treating customers

Strategy

17th Jun 2021

Large firms see CX as marketing's responsibility

by

Marketing

Advocacy

9th Nov 2020

How to set up a mystery shopping programme

by

The Busy Queen Bee

Marketing measurement

2nd Oct 2020

Priorities for emerging-company marketing leaders

by

Marketing measurement

23rd Sep 2020

Innovation demands agility to launch products

by

Marketing measurement

16th Sep 2020

Embedding resilience in marketing and sales

by

Marketing measurement

6th Jul 2020

Managing marketing in the post-virus recession

by

Nicholas Watkis

Marketing measurement

5th May 2020

Marketers must demonstrate their contribution

by

Nicholas Watkis

Customer experience management

27th Feb 2020

Explore Computer Vision To Boost Your Brand

by

Customer emotion

5th Aug 2019

Improving CX with text analytics and emotion

by

Smitha Chunduri

B2B

31st Jul 2019

A pragmatic guide to brand value

by

Employee engagement

18th Jun 2019

Marketing is all about moments

by

Analytics

24th Apr 2019

Five MarTech essentials for customer experience

by

Marketing measurement

11th Apr 2019

What needs to be in a marketing plan?

by

Nicholas Watkis

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