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Marketing measurement
Marketing measurement
Sales performance
19th Sep 2012
B2B sales & marketing optimisation: Measure...
by
Dan McDade
Technology
16th Aug 2012
Marketing vs IT: If your marketers win the...
by
Neil Davey
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5
Strategy
18th Jun 2012
The great marketing attribution myth
by
Jon Baron
Strategy
15th Aug 2011
Six ways to find the hole in your marketing bucket
by
Bryony Thomas
Voice of the Customer
12th Aug 2011
POTW: Loyalty isn't frequency... not necessarily
by
Neil Davey
Channels
28th Jul 2011
Cross-channel attribution: How can marketers...
by
Neil Davey
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2
Voice of the Customer
18th Apr 2011
Is customer lifetime value redefined by social...
by
Neil Davey
Strategy
7th Mar 2011
Up in smoke: How to avoid tactic burn in marketing
by
Bryony Thomas
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1
Voice of the Customer
8th Nov 2010
Social media: Redefining the lifetime value of...
by
Neil Davey
Strategy
29th Oct 2010
ROI and measurability driving email marketing...
by
Cath Everett
Voice of the Customer
17th May 2010
The new customer lifetime value: From...
by
Ran Shaul
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2
Voice of the Customer
12th May 2010
Customer lifetime value: How to target your...
by
Jack Springman
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1
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