Personalisation

Strategy

18th Sep 2014

Personalised marketing: The wrongs, the rights...

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Engagement

15th Sep 2014

How to deliver a perfect personalised service...

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Strategy

11th Sep 2014

Personalisation: How to keep your company from...

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Strategy

8th Sep 2014

Personalisation: How to build a strategy

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Engagement

4th Sep 2014

Personalisation is possible - so why are few...

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Loyalty

28th Aug 2014

Customer loyalty programmes: How can we resolve...

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Uday Shankar Rachapudi

Data

26th Aug 2014

Personalisation: A perpetual game of catch-up...

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Voice of the Customer

12th Aug 2014

Forget digital creepiness – turns out consumers...

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Loyalty

6th Aug 2014

Are discounting discrepancies killing customer...

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Strategy

28th Jul 2014

Is B&Q's kinetic campaign a glimpse into email...

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Loyalty

24th Jul 2014

The art of measuring a customer's lifetime value

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Data

22nd Jul 2014

How do you stop your business from looking like...

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