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Segmentation
Ecommerce
23rd Jun 2017
Steps to Improving the Online Shopping Experience
by
Saima Alibhai
Blog image, notepad with pen
Segmentation
29th Apr 2017
How segmentation can optimise your marketing
by
AndyCowell
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Customer experience management
27th Mar 2017
Surviving the ‘tinderisation’ of online retail
by
Geri Tuneva
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Data
13th Sep 2016
Why needs-based segmentation is becoming outmoded
by
Paul Laughlin
B2B
20th Jul 2016
Customer experience is king – but marketers still struggle to understand the needs and wants of their audience
by
Matthew Dunn
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Customer experience management
6th Apr 2016
Which Touch Points do Marketers Rate as Central to the Customer Experience?
by
lbedgood
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Analytics
11th Mar 2016
The Ultimate Guide to Email Marketing for Retail
by
lbedgood
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Culture
26th Feb 2016
How well do you know ‘Generation Rent’?
by
Tom Blacksell
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Data-driven marketing
7th Dec 2015
A Key Secret to Increasing Response Rates and Acquiring New Customers (Hint: Data Modeling)
by
lbedgood
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Demographics
24th Jun 2015
3 Reasons Your Customer Personas Aren’t Working - And How to Fix Them
by
Jade McFarland
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Data
23rd Jul 2014
Demographics are dead: Why personality is more...
by
Jessica Carter
Strategy
16th Jul 2014
Do you know how different channels affect your...
by
Alan Bloodworth
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