The five customer engagement lies we tell ourselves

In association with

Customer engagement is commonly cited as a leading priority for today's businesses. Yet evidence suggests that many organisations are failing to develop their engagement strategies - leaving them at the mercy of more customer-focused competitors. 

So what's holding many businesses back from making progress?

In this webinar,  CX expert Martin Hill-Wilson, Thunderhead’s Darren Loveday and MyCustomer managing editor Neil Davey myth bust the reasons why customer engagement can end up on the ‘too difficult’ pile. 

You'll also receive a practical framework for how to kick start the next customer engagement push, and gain insights into the brands that are getting it right.

 

Lies

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