The five customer engagement lies we tell ourselves
Customer engagement is commonly cited as a leading priority for today's businesses. Yet evidence suggests that many organisations are failing to develop their engagement strategies - leaving them at the mercy of more customer-focused competitors.
So what's holding many businesses back from making progress?
In this webinar, CX expert Martin Hill-Wilson, Thunderhead’s Darren Loveday and MyCustomer managing editor Neil Davey myth bust the reasons why customer engagement can end up on the ‘too difficult’ pile.
You'll also receive a practical framework for how to kick start the next customer engagement push, and gain insights into the brands that are getting it right.