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How can social listening support marketing programmes and promotions?

Experts share advice on the use of listening tools to aid marketing.

Online dispute resolution: What you need to know before ODR legislation is enforced

EU legislation will require etailers to implement ODR measures next week.

Single customer view: What are the biggest barriers and how do we overcome them?

A look at the top challenges and opportunities to solve them.

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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