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Reverse engineering: How retailers should really respond to showrooming

Retailers who are blocking showrooming are getting it all wrong.

Five steps to achieving data-driven marketing

How can marketers make a successful transition towards true data-driven marketing?

Five ways to build emotional engagement into your customer journey

It's important to look at not only the rational and emotional experience, but also the subconscious experience.

Editor's note

Spending on customer experience management is on the rise, but with the path to purchase increasingly complex, the modern consumer is a slippery customer.

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