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Top features

Why is customer retention no longer acquisition's poor relation?

Retention can be used to optimise the acquisition mix.
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Employee engagement: Time to integrate staff development and customer service?

A 'command and control' culture can't be overcome with motivational workshops and staff surveys.
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Why brands must embrace the rise of the technical CMO

Requirements for the role of the CMO are evolving.
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Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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