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The four new rules of retail selling: Comply or die

Buyer behaviour means that retailers and their staff have to embrace the new rules of selling.

Why are so many customer loyalty programmes under-performing?

Is your loyalty programme actually costing you money?

Oh no they didn't! The most offensive brand tweets of all time

US Airlines' x-rated message is just the latest inappropriate tweet from a brand.

Editor's note

Despite customer loyalty programmes being two-a-penny in many industries, a growing weight of evidence suggests that customers are increasingly wary of them.


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