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Insight vs oversight: How to build a loyalty programme strategy

Experts share advice on building a platform for loyalty success.

Is the appliance of science the reason for marketing automation's resurgence?

What's changed with marketing automation and why should we buy?

Feedback is an experience too: How to make your surveys engaging!

How your customer surveys can generate new levels of insight.

Editor's note

Despite customer loyalty programmes being two-a-penny in many industries, a growing weight of evidence suggests that customers are increasingly wary of them.


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