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Top features

See customers, not data: How to better manage your marketing data

How to transform three key types of data into an actual representation of your customers.
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Four lessons from famous tales of excellent customer service

Four examples of businesses capitalising on opportunities to provide next-level service to their customers.
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Social listening and crisis management: How social can save your brand's reputation

How are social listening tools being used to monitor and manage brand crises?
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Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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