Top features

The customer isn't always right: How to deal with difficult customers

When is the right time and place to tell a customer 'no'?
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Events: How to make effective use of giveaways at your exhibition stand

Giveaways at event stands can be great - or a waste of time and money.
293

Website personalisation: What's bad, what's good and what's next?

Experts share advice about online personalisation.
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Editor's note

In his renowned 1936 book 'How to Win Friends and Influence People', Dale Carnegie emphasised the value of remembering someone’s name, and noticing the details of others.

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