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Will the Anna Karenina Principle make you rethink your customer experience?

Denis Pombriant explains what the AKP is - and why it should influence our view of business.
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Six ways the customer engagement dynamic is changing

Social CRM represents the evolution of managed customer relationships
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Maximising content: How to get more from your content marketing

Producing great content is only half the battle – the other half is ensuring it hits the mark.
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Editor's note

A few years ago, marketing master Seth Godin suggested that content marketing was the only marketing left. And budgets are certainly starting to reflect this belief.

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