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Mcommerce emergency: Seven reasons why mobile commerce goes wrong

Experts outline the most common mobile commerce mistakes.

Has ecommerce driven a depersonalisation of business-consumer relationships?

The battle for customer loyalty is no longer won on a cost basis.

Customer loyalty programmes: How can we resolve their erratic results?

40% of CMO’s are unhappy with the results of their loyalty programmes.

Editor's note

According to predictions by Goldman Sachs, by 2018 mobile commerce sales will reach $626 billion, a figure just shy of equalling ecommerce's total global sales for 2013.

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