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Employee engagement: Time to integrate staff development and customer service?

A 'command and control' culture can't be overcome with motivational workshops and staff surveys.
1,164

Why brands must embrace the rise of the technical CMO

Requirements for the role of the CMO are evolving.
543

Affiliate marketing: Time for brands to readdress the facts?

The benefits of affiliate marketing programmes are well documented, so why do so many businesses remain sceptical?
1,265

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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