Spending on customer experience management is on the rise, but with the path to purchase increasingly complex, the modern consumer is a slippery customer.
- Why is Amazon launching a physical store – and what will it mean for retail?
- Customer journey mapping: The opportunities and obstacles
- How to create a customer journey map
- Why calling email marketing ‘spam’ is like calling your chemist a drug dealer
- Use it or lose it: How to put your customer journey map to good use