Top features

Can Apple Pay help you improve your customer’s transaction experience?

Is Apple Pay as revolutionary as its makers claim?
271

The joy of text: Why 'threading' is rejuvenating SMS marketing

How is threading helping SMS to enhance the customer experience?
266

Will consumer data soon become as valuable as gold?

Why brands might have to prepare for a world of data scarcity.
498

Editor's note

Spending on customer experience management is on the rise, but with the path to purchase increasingly complex, the modern consumer is a slippery customer.

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