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Top features

The three factors reinventing customer experience design

Why jobs, journeys and decisions are more important than personas, interactions and emotions.

Why A/B testing for AdWords is a necessity

Thanks to A/B testing you don’t have to think “what if” when it comes to your PPC campaign.

Should the maturity of your sales strategy steer your CRM investment?

CRM, social CRM or CEM: where is your sales strategy?

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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