| CRM, customer service, marketing and social media resources

Top features

Four lessons from famous tales of excellent customer service

Four examples of businesses capitalising on opportunities to provide next-level service to their customers.

Social listening and crisis management: How social can save your brand's reputation

How are social listening tools being used to monitor and manage brand crises?

Five questions you must ask yourself about call centre software solutions

A constant process of evaluation is the only way to ensure that your business can meet the high service standards demanded by your customers.

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

Back to top Back to top