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MyCustomer.com

Behavioural advertising legislation: We're using a sledgehammer to crack a nut
With the EU cookie compliance act coming into full force in May, Jonathan Erwin calls for some common sense.
Social media: 7 ways to drive interactions for leads - and measure them
Danyl Bosomworth explores how to increase web interactions with social media and content.
CRM: What can Sainsbury’s tiger bread tale teach us?
Why has Sainsbury's reply to a child's letter struck a chord with us? And can we all learn something from this tale?
Seven super lame customer metrics – and four super awesome ones
Analytics hero Avinash Kaushik shares his expertise with MyCustomer.com.
Social search and the customer experience: The perfect match?
Will social search take hold and redefine the nature of marketing, ecommerce and the digital customer experience?

New event brings social customer discussion to London

10/02/2012 - 01:19

A new one-day event looking at the impact of the social customer on business strategies is coming to London next month.

Deloitte announces Salesforce.com partnership

10/02/2012 - 01:09

Deloitte has entered into a formal partnership with Salesforce.com to implement its social enterprise technologies at multinational and international companies.

Channel integration and the customer experience: What's going wrong?

09/02/2012 - 01:29

MyCustomer caught up with Gary Roberts of Pitney Bowes Software to examine the barriers organisations face when integrating channels and what lessons can be learned.

Is talk of a marketing-sales fusion debating the wrong issue?

09/02/2012 - 01:23

Will marketing have to merge into the sales function if it is to have a future? That's not the question we should be asking, says Nicholas Watkis.

Infographic: Walk-away factors in customer service

09/02/2012 - 01:21

Enterprise Rent-A-Car explores the state of customer service in the UK and illustrates how retailers are one mistake away from losing customers.

Microsoft and 24/7 team to power customer service with Big Data

09/02/2012 - 01:06

Microsoft is planning a raft of applications and services that enable enterprises to anticipate consumer needs, simplify the consumer experience and learn from every consumer interaction.

New tool promises real social media results for SMEs

09/02/2012 - 01:01

A new launch is promising SMEs a full arsenal of tools to create success no matter what their knowledge of or experience with social media marketing.

Microsoft unveils Dynamics CRM Mobile

08/02/2012 - 09:10

The next Microsoft Dynamics CRM service update will include a new, Cloud-based, cross-platform, native mobile application, the software giant announced this week.

New service promises to be music to the ears of retailers

08/02/2012 - 01:16

A licence-free background music service claiming to be the first PRS free and PPL free digital music service in the UK is promising to save retailers millions of pounds.

InsideView launches sales intelligence tool in the UK

07/02/2012 - 01:27

InsideView has started shipping a UK and Ireland edition of its sales intelligence product and has announced partnerships with eight integrators and resellers in the region.

European Customer Experience World 2012 announces programme

07/02/2012 - 00:49

The European Customer Experience World (ECEW) event returns for its fourth year on May 22-23rd to welcome experts from the likes of Virgin Atlantic, Ford, Sky and Vodafone.

Infographic: What are the key consumer tipping points?

06/02/2012 - 01:22

ClickFox reveals latest findings into what customer service issues frustrate consumers the most.

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Welcome to MyCustomer.com

Welcome to MyCustomer.com, a community of customer strategy and CRM professionals providing news, advice and discussion.

This month, in addition to our usual news and interviews, we'll be kicking off the year with expert predictions and advice for the year ahead. So far:

Shaun Smith has provided his forecasts for the customer experience management sector in 2012.
Paul Greenberg has made his predictions for CRM for the coming year.
Marie Myles delivers advice on winning the marketing battle in 2012.
Experts share their customer service priorities for the coming year.

If you have any questions or comments then please contact me at editor@mycustomer.com

Kind regards,

Neil Davey

MyCustomer.com

Behavioural advertising legislation: We're using a sledgehammer to crack a nut

Social media: 7 ways to drive interactions for leads - and measure them

CRM: What can Sainsbury’s tiger bread tale teach us?

Seven super lame customer metrics – and four super awesome ones

Social search and the customer experience: The perfect match?