Top features

Why is the customer journey so complex and what does it mean for business?

Experts discuss the implications of the seismic changes taking place.

Is it time to rethink how we value brand strength?

A new study raises questions about how we value brands.

Can enterprise social networks really improve the customer experience?

New research reveals how social networks are practically supporting the work that firms do.

Editor's note

In his renowned 1936 book 'How to Win Friends and Influence People', Dale Carnegie emphasised the value of remembering someone’s name, and noticing the details of others.

Back to top Back to top