MyCustomer.com

Study warns of top-heavy contact centres

Vodafone apologises for rogue staff member

Apotheker departs SAP asap

NetSuite's Nelson dismisses rivals and eyes new channels for 'year of the Cloud'

CRM lawsuit leaves HP with £200m+ bill

Companies lack resources to take advantage of complex analytics

New mobile media measurement tools "modest but much needed"

Cost savings driving businesses to CRM in the Cloud

Social media marketing adoption hindered by ROI confusion

- 1 comment

RightNow Technologies: Ridding the world of bad experiences?

IBM beefs up analytics capabilities with new acquisition

Print media and radio in decline as digital marketing booms

Create your free account

  • Access all articles in full
  • View multimedia
  • Receive email bulletins
  • Private messaging
Register now

Login

Forgotten your password?

Welcome to MyCustomer.com

Welcome to MyCustomer.com, the voice of the CRM industry. With analytics having emerged as a priority for organisations over the past 12 months, we'll be taking an in-depth look at this topic during February - and in particular how analytics can be used to improve customer engagement.

And coming up later this month we'll have articles on sentiment analysis, views on analytics from the likes of Virgin's Will Whitehorn and Forrester's Dave Frankland, and a list of the five insight areas critical to customer engagement.

If you have any other questions or comments then please contact me at editor@mycustomer.com

Kind regards,

Neil Davey

MyCustomer.com reader poll

Which method of gathering intelligence has proven most useful for engaging your customers online?
Web analytics
27%
Customer journey analysis
36%
Online customer surveys
23%
Monitoring search practices
5%
Feedback from staff
9%
Focus groups
0%
Third party data providers
0%
Other
0%
Total votes: 22

Business Cloud Summit 2009