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Self-service star: How to make valuable video tutorials for your customers

Video support is increasingly popular with customers. So how do you get it right?

Can you outsource your social media without creating controversy?

For businesses struggling to provide customer service via social networks, is outsourcing a valid option?

Demographics are dead: Why personality is more important than postcode

We discuss the long-term business value in knowing consumers' personalities.

Editor's note

Some reports estimate that by the end of the decade, self-service could account for as much as 40% of customer service engagements...

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