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Lessons from Apple: Can a brand be damaged by innovating too much?

Every business can learn from the mistake Apple appears to be making.

Why do some products succeed and many - better ones - fail spectacularly?

Three ways to make this phenomenon work for you.

An introduction to pay per click

What is PPC, how does it work, and how do you set your budget?

Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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