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Adobe hails 'marketing beyond marketing' as it announces Microsoft partnership

The Adobe EMEA Summit was in the business of cracking mysteries.

#GE2015: Eight Twitter lessons from politicians

A Whitehall guide to the peaks and troughs of marketing your ‘brand’ on Twitter.

Data-driven marketing: How to tackle the tricky topic of trust

Proposed EU legislation and growing consumer concerns represent a cloud over data-driven marketing.

Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.


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