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Buyer beware: Marketing automation isn’t really automated

Are marketers underestimating the amount of work required to make marketing automation effective?

The enemy within: Countering insider threat in the contact centre

What can be done about the growing threat of insider fraud?

Three ways to use data to reduce customer churn

High customer turnover can cost you marketing and sales resources and slow down revenue growth.

Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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