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ASA online marketing regulations: How will they impact your firm?
What are the implications of the new ASA code for brands using internet, Facebook, Twitter and PPC ads?
Will MySpace's rebuild push it into your social media plans?
MySpace has been undergoing a major overhaul ahead of its relaunch. What has it changed and how will it impact users and brands?
How to market sustainability to meet consumer demands
Sandra Horlings explains how brands are bridging the gap between branding, sustainability and consumer demands.
The best practice business guide to using social media data
The ICO explains how to avoid legal and reputational damage when using consumer data from social networks.
How to build a better customer service culture in your business
A strong service culture leads to sustained improvements to customer experience - but where do you start?

Utilities under scrutiny after mis-selling claims

2010-09-03 02:03

An investigation into four of the UK's top utilities after a series of mis-selling claims has led a consumer watchdog to propose a ban on doorstep sales.

Salesforce.com adds next piece to the CRM puzzle with Jigsaw

2010-09-03 01:51

Salesforce.com’s integration of its Jigsaw acquisition with Chatter means that CRM customers can now receive updates to contact information in real-time.

UK set for "most comprehensive" online ad regulation in the world

2010-09-02 02:08 - 2 comments

The UK is to introduce one of the world’s most ambitious attempts to police online marketing next year when the Advertising Standards Authority starts regulating messages.

Alterian plots Intrepid adventures in social marketing

2010-09-02 02:00

Alterian has further expanded its influence in the social media space by acquiring social media analytics consultancy Intrepid.

Google buys social games firm SocialDeck

2010-09-01 02:08

Google has snapped up yet another ‘social’ start-up in its bid to create a social networking offering capable of rivalling Facebook.

DOWNLOAD: Forrester whitepaper - evaluating CRM, improving loyalty

2010-09-01 02:07

Essential insight into modern CRM trends and in-depth evaluation of the vendor market by Forrester's William Band.

PR firm rapped by FTC for fake iTunes reviews

2010-09-01 01:56

A PR agency hired by video game developers has agreed to settle over allegations that staff posted positive reviews on Apple’s iTunes store.

HP and Dell in extraordinary bidding war for data firm

2010-08-31 11:30

Dell and Hewlett Packard are locked in an increasingly aggressive bidding war for data storage solutions provider 3PAR.

Twitter: Ten tips for customer engagement

2010-08-31 10:35

An increasing number of businesses are now using social network Twitter to engage with customers. But exactly how?

Facebook 'fans' of brands not more likely to make purchases

2010-08-31 01:55

Although two out of five Facebook users become brand ‘fans’ to receive benefits, few are more likely to make a purchase after doing so.

Unhappy bank customers made to wait on the phone

2010-08-31 01:49 - 1 comment

Two out of five consumers are unhappy with customer service provided by banks, with an average phone call taking 74 seconds to answer.

Social customer managed relationships

2010-08-27 02:36

Spiro Spiliadis explores whether 'social CRM' and 'social customer managed relationships' are two sides of the same coin - and what it means for the customer relationship.

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Welcome to MyCustomer.com

Welcome to MyCustomer.com, a community of customer strategy and CRM professionals providing news, advice and discussion.

As businesses increasingly involve themselves in the world of social media, they are discovering that they are governed by a whole new set of rules and regulations. Therefore, in addition to our usual blend of news and advice, this month we will be looking at the new rules of the customer - from regulation to etiquette.

Tamara Littleton looks at the legal and etiquette risks and issues surrounding the moderation of brands' social network pages.
Sam Decker explores the most important rules, regulations and best practices for social media marketers to adhere to.
Simon Quance provides a guide to social media etiquette for businesses.
The ICO outlines the best practices for businesses looking to collect and use social media data.

If you have any questions or comments then please contact me at editor@mycustomer.com

Kind regards,

Neil Davey