Top features

How to persuade the board to spend more on CRM

What should you consider before pitching for budget?
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Why are companies getting their data strategies so wrong?

88% of firms already have some form of data quality solution in place, yet most plan to invest in new solutions.
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Are we witnessing an evolution from sales force automation to sales force gamification?

Gamification and the sales department has a long history - and potentially a bright future.
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Editor's note

Remember when the likes of Gartner were predicting that around three-quarters of Global 2000 organisations would have at least one gamified application by 2015? Happy days.

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