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Should the maturity of your sales strategy steer your CRM investment?

CRM, social CRM or CEM: where is your sales strategy?

Eight ways to break free from the marketing campaign mindset

Today, savvy marketers must think in terms of a more circular buyer 'journey'.

How social listening can power your product development

How can social listening tools be used for innovation?

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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