Spending on customer experience management is on the rise, but with the path to purchase increasingly complex, the modern consumer is a slippery customer.
- Why homeworking is the most flexible reshoring option for service operators
- The myths and realities of modern customer service
- How to better manage your marketing agency
- IBM ExperienceOne Understand Your Customers: The Digital Customer Experience (2014 Survey)
- Once you've won a customer, is the sale over?