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Five signs that your customer support needs a knowledgebase audit

Solid reasons a knowledge base audit should be part of your support operations.
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Should your branding be managed by a chief experience officer?

Managing your brand = managing total customer experience.
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10 lessons House of Cards can teach you about customer service

10 invaluable gems of advice from the TV antihero Frank Underwood.
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Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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