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What are the five key principles of successful customer journey mapping?

For a company to excel, it should agree on key principles for a customer journey map.
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How well do travel & leisure brands use social media?

How do T&L brands convert social media interactions into brand use?
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Are we witnessing the death of the B2B salesperson?

It's time for B2B account managers to stand up and be counted.
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Editor's note

Why has it taken 40 years for sales analytics to become an essential sales management tool? It’s a question posed by Neil Rackham, author of SPIN Selling. And it’s a good question, indeed.

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