Spending on customer experience management is on the rise, but with the path to purchase increasingly complex, the modern consumer is a slippery customer.
- How to better manage your marketing agency
- The myths and realities of modern customer service
- Why homeworking is the most flexible reshoring option for service operators
- Generation “me”: Why personalisation is driven by culture, as well as tech
- New Kitewheel Research: The State of the Customer Journey 2014