Like it or loathe it, 'omnichannel' can't be ignored...
Top features
People are channels too: How staff deliver omnichannel experience
Much has been written about the changes need to execute omnichannel, but little about the need for an evolution of people.24
Exhibiting at events: 10 questions to power your pre-planning
Howard Frost continues his series on how to maximise promotion at exhibitions by providing handy tips for preparation.14
SuiteWorld vs SapphireNow: It's a customer conference smackdown!
NetSuite and SAP held events simultaneously this week - "a tale of two conferences," quipped NetSuite CEO Zach Nelson.495
Editor's note
- Using social media to map the consumer journey to the customer experience
- First Direct: Six experience lessons from the bank that bucks the trend
- Why aren’t Voice of the Customer programmes proving their value?
- Omnichannel: New service buzzword, same service problems
- Marketing Cloud: The final nail in IT’s coffin?
