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The 10 basic tenets of customer service: Are you missing any?

It is crucial to deliver what customers need, when they need it.

Google’s Mobilegeddon: Does your business now need to be optimised for mobile?

A month after Google's latest algorithm change, what do the results tell us about its impact?

Single customer view is a 20-year-old idea - so why aren't we there yet?

Just how can brands achieve a single customer view?

Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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