Top features

The customer isn't always right: How to deal with difficult customers

When is the right time and place to tell a customer 'no'?

Events: How to make effective use of giveaways at your exhibition stand

Giveaways at event stands can be great - or a waste of time and money.

Website personalisation: What's bad, what's good and what's next?

Experts share advice about online personalisation.

Editor's note

In his renowned 1936 book 'How to Win Friends and Influence People', Dale Carnegie emphasised the value of remembering someone’s name, and noticing the details of others.

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