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Five tips to improve your customer service training

Is your customer service training letting you down?

What is internal marketing and why is it important?

Internal marketing is not about communication programmes or internal selling.

Sales analytics: What should you monitor and measure?

What should you measure to derive the best insight into sales performance?

Editor's note

Why has it taken 40 years for sales analytics to become an essential sales management tool? It’s a question posed by Neil Rackham, author of SPIN Selling. And it’s a good question, indeed.


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