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Top features

How to choose an affiliate marketing model for your brand

What are the seven key models that businesses can utilise to boost sales?

Why is customer retention no longer acquisition's poor relation?

Retention can be used to optimise the acquisition mix.

Employee engagement: Time to integrate staff development and customer service?

A 'command and control' culture can't be overcome with motivational workshops and staff surveys.

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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