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Customer insight optimisation: How to identify the right questions to ask

Rudyard Kipling can teach us a lot about asking the right questions.

Daily, weekly or monthly: How to find the frequency that fits your email subscribers

Determining the best frequency can be the difference between loyalty and the trash bin.

Is customer experience management futile without an employee engagement strategy?

Evidence demonstrates why employee engagement must be at the heart of any CX transformation.

Editor's note

Any organisation undertaking a process of CX transformation that does not tackle employee engagement is going to miss an important piece of the puzzle.

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