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Five signs that your customer support needs a knowledgebase audit

Solid reasons a knowledge base audit should be part of your support operations.

Should your branding be managed by a chief experience officer?

Managing your brand = managing total customer experience.

10 lessons House of Cards can teach you about customer service

10 invaluable gems of advice from the TV antihero Frank Underwood.

Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.


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