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Customer loyalty: Who are the real Superbrands?

Who are the brands that may not be top for awareness, but are the real stars for satisfaction?
187

Consumers want control of personalisation in order to build trust

How can you ensure you get the data you need but the customer remains in control?
184

What does it mean to be a data-driven marketing success in 2015?

What are the tactics that are pervasive amongst top-performers?
826

Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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