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Consumers of 2020: Why customer experience will be transformed in the next five years

Essential waves of technological innovation will transform the customer experience.

Why customer pain can be good for business

Sampson Lee explains why pursuing excellence can get in the way of creating a memorable experience.

How to measure social media marketing ROI: Making metrics meaningful

What are the different models of measurement and which is best for you?

Editor's note

In a survey of global marketers, a whopping 57% said they plan to increase on social media, placing it second only to marketing automation as the most popular area for increased spend.


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