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What political campaigners can learn from digital marketers

The political parties could learn a lot by looking at commercial marketing practices.

Exclusive: Global brands investigated over illegal dumping of Big Data

Soaring volumes of data are leading some firms to conduct unscrupulous activities.

How to persuade the board to spend more on CRM

What should you consider before pitching for budget?

Editor's note

Remember when the likes of Gartner were predicting that around three-quarters of Global 2000 organisations would have at least one gamified application by 2015? Happy days.

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