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Why are so many customer loyalty programmes under-performing?

Is your loyalty programme actually costing you money?
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Oh no they didn't! The most offensive brand tweets of all time

US Airlines' x-rated message is just the latest inappropriate tweet from a brand.
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CRM: The ultimate ebook

MyC has created a comprehensive guide to choosing, implementing and optimising your CRM system.
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Editor's note

Despite customer loyalty programmes being two-a-penny in many industries, a growing weight of evidence suggests that customers are increasingly wary of them.

Resources

Latest MyCustomer Guide
Latest MyCustomer Guide
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