Top features

Collaborative creativity: How to tap into customers to drive innovation

When it comes to innovation, can consumers really help with the process, or can they simply provide insight?
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What can brands learn from Waitrose's 'free hot drink' loyalty scheme?

How do you get the balance right between rewarding loyal customers and serving free coffee to the masses?
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How to measure content marketing ROI

Only a third of marketers are successfully measuring their content ROI.
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Editor's note

A few years ago, marketing master Seth Godin suggested that content marketing was the only marketing left. And budgets are certainly starting to reflect this belief.

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