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Buyer beware: Marketing automation isn’t really automated

Are marketers underestimating the amount of work required to make marketing automation effective?
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The enemy within: Countering insider threat in the contact centre

What can be done about the growing threat of insider fraud?
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Three ways to use data to reduce customer churn

High customer turnover can cost you marketing and sales resources and slow down revenue growth.
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Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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