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Is customer experience management futile without an employee engagement strategy?

Evidence demonstrates why employee engagement must be at the heart of any CX transformation.

The death of offensive marketing?

In order to best understand customers and avoid offending them, brands must break through the identity barrier.

Buyer beware: Marketing automation isn’t really automated

Are marketers underestimating the amount of work required to make marketing automation effective?

Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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