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The three key steps to community building

The pathway to authentic engagement with customers starts here.

What is the role of pricing strategy in establishing brand trust?

Your customers must feel confident that your prices are reasonable to generate trust.

How has Admiral Group created a culture of engagement?

As part of MyC's ongoing coverage of employee engagement, the Admiral Group shares its secrets to success.

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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