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The Black Friday effect: Right or wrong for retailers?

What are the potential long-term implications of Black Friday style promotions?
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Six brilliant social media campaigns – and what to learn from them

A look at some of the most celebrated social campaigns and what made them successful.
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The year of engagement: Six ways to optimise customer service in 2015

It's a good time to revisit your customer engagement strategy.
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Editor's note

2014 was characterised by many trends, not least the growing need to cater for the omnichannel consumer via the likes of click-and-collect. So what will shape 2015?

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