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Why aligning marketing and sales is wrong!

Is alignment of marketing and sales the wrong goal to go after?

The connected consumer: How shopping has gone social

How does social media influence product purchasing habits?

Will the Anna Karenina Principle make you rethink your customer experience?

Denis Pombriant explains what the AKP is - and why it should influence our view of business.

Editor's note

A few years ago, marketing master Seth Godin suggested that content marketing was the only marketing left. And budgets are certainly starting to reflect this belief.

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