a Sift Media publication

MyCustomer.com

How to make your social service desk a success
MyCustomer.com examines how brands are successful integrating social into their service operations.
No customer experience spin for Adobe as it sets out its CEM stall
John Mellor tells MyC why customer experience has become a vendor battleground and why Adobe's approach is unique.
Behavioural economics in the call centre: To BE or not to BE?
Service has changed radically in the last 20 years - can behavioural economics add value to customer interaction?
10 lessons to dispel the customer experience disillusionment
You don't need the Next Big Thing, says Shaun Smith, you just need to get your CEM right.
Customer service apps: The future of service or silly fad?
MyCustomer.com exmaines the growth, predictions and adoption of customer service apps.

Hubspot launches Facebook marketing effectiveness tool

21/05/2012 - 13:55

Marketing software company Hubspot has launched a dashboard web app for tracking the success of Facebook marketing campaigns.

Mike Grafham, Yammer: How to drive social adoption throughout your business

21/05/2012 - 01:10

Mike Grafham, head of customer success EMEA at Yammer, provides some insight and advice on executing a social business strategy.

IT service desks clueless over call costs - study

21/05/2012 - 01:09

Nearly 80% of IT service desks have no idea how much each call they are handling actually costs, according to new research.

Are these the three major trends for social business?

21/05/2012 - 01:08

Presenting at the Webcom conference in Montreal, analyst Jeremiah Owyang provides three predictions likely to impact the social business space.

Real-time decision-making a customer service differentiator - study

21/05/2012 - 01:06

Contact centre vendors are delivering real-time decision making technology but few contact centres are quick to adopt, according to Ovum.

Oracle couples RightNow CX Cloud Service with Fusion Sales

21/05/2012 - 01:06

Oracle has announced the integration of its newly acquired RightNow CX Cloud Service with Oracle Fusion CRM in the Cloud. The combination will allow...

Infographic: How mobile is leading the email revolution

21/05/2012 - 01:05

With 88% of emails now read via a mobile phone daily, this new infographic from Return Path explains how mobile devices are changing how and where we read emails.

VoC: What’s wrong with VoC and how do you get it right? (Part II)

21/05/2012 - 01:02

Acting decisively on VoC generated customer insight to improve the customer experience by making the proper changes is the second big failing in the VoC arena, says Maz Iqbal.