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Personalised marketing: The wrongs, the rights and the recommendations

Experts share advice on how to best deliver personalised marketing.

Why content marketing as art makes sense

Could content marketers become new patrons of digital art and use their work as marketing collateral?

Could interactive video shape the future of customer engagement?

New technology is changing how we interact with online video, and brands sense an opportunity.

Editor's note

In his renowned 1936 book 'How to Win Friends and Influence People', Dale Carnegie emphasised the value of remembering someone’s name, and noticing the details of others.

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