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What are the ground rules for data-driven marketing?

There are a handful of somewhat obvious rules and guidelines that successful data-driven marketers consistently follow.

MyCustomer report: How to adopt a holistic approach to customer feedback

MyCustomer has created a comprehensive report into the use of customer feedback in global businesses.

Marketers vs inbox providers: The philosophical nature of email marketing engagement

Is it time for a universal measure of email 'engagement'?

Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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