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The time is right: Why Apple Watch will revolutionise in-store shopping

The Apple Watch could have big implications for how customers shop.
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Integrating CRM & ERP: How efficient IT utilisation drives customer satisfaction

How can integration simultaneously drive efficiencies and customer satisfaction?
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What are the ground rules for data-driven marketing?

There are a handful of somewhat obvious rules and guidelines that successful data-driven marketers consistently follow.
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Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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