Like it or loathe it, 'omnichannel' can't be ignored...
- Using social media to map the consumer journey to the customer experience
- First Direct: Six experience lessons from the bank that bucks the trend
- Why aren’t Voice of the Customer programmes proving their value?
- Omnichannel: New service buzzword, same service problems
- Marketing Cloud: The final nail in IT’s coffin?
- What does omnichannel mean?
- Global thinking: Five tips for multinational digital marketing
- Consumers are most open to ads while shopping. Opportunities for brands and retailers
- A third of customers take to social to vent service frustrations
- The impact inconsistent customer service has on customer satisfaction