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Shock CEO departure – what now for Adobe’s Omniture v2.0?
Omniture CEO Josh James departs suddenly. If "Omniture was made in Josh’s image", what next for the web analytics firm?
How to build an open innovation community
Stefan Lindegaard discusses the value of open innovation and shares some tips on setting up an open innovation community.
10 simple steps to engage customers using Facebook
Nikki Pilkington shares 10 tips on promoting your business and attracting customers through Facebook.
What can Old Spice Man teach us about social media marketing?
David Holt discusses what businesses can learn from the enormously successful Old Spice ‘The Man Your Man Could Smell Like’ social media campaign.
Building a model for customer co-creation
Saul Parker discusses why there is growing interest in customer co-creation - and proposes a model of collaboration.

Capgemini seminar to feature leading lights of social CRM

2010-07-30 02:22

Capgemini UK is to host a seminar exploring social CRM, featuring some of the leading thinkers from the world of CRM.

Google social networking plans progress with gaming discussions

2010-07-30 01:58

Google is in discussions with a number of leading online game producers to incorporate their offerings into its proposed social networking site.

SAP sees growth but falls short of user and analyst expectations

2010-07-29 02:49

SAP sees revenue increase by 12%, but its Q2 results fall short of analyst expectations, while its customers voice their disappointment at the firm's SaaS rollout.

Gartner: Context-aware computing critical to consumer services by 2015

2010-07-29 02:20

By 2015, context-aware computing will become as important to the provision of consumer mobile services as search is to the web today, Gartner believes.

Day Software acquisition to boost Adobe's CEM portfolio

2010-07-29 02:09

Adobe Systems has entered into a definitive agreement to acquire web content management vendor Day Systems for about $240 million.

Brent Leary: How can firms measure the ROI of their social media activity?

2010-07-29 02:04

The award-winning expert provides advice on what to measure when determining social media's ROI.

Video

DOWNLOAD: ERP checklist - evaluating software as a service

2010-07-29 01:28

Considering SaaS as your company’s business software? It’s important to know the options available to you.

Citigroup mobile app flaw raises customer concerns

2010-07-28 02:26

As the number of mobile apps being offered by firms grows daily, a flaw in a banking application has provided pause for thought for customers.

Gartner: Marketers must target 'key influencers' on social networks

2010-07-27 02:12

A mere 20% of all social media consumers act as key influencers on the purchasing activity of the vast majority of the rest, according to Gartner.

Oracle denies reports of $70bn acquisition budget

2010-07-27 01:50

Oracle co-president Charles Phillips has denied reports that the company plans to double its acquisition budget over the next five years.

Four tips for making influencer marketing a successful measurable discipline

2010-07-26 02:53

How do you find your influencers - and how can you turn it into a measurable discipline?

Gartner: Quarter of CRM revenues now via on-demand delivery

2010-07-26 02:02

Gartner predicts that the global software-as-a-service market will grow by 14.1% this year, taking a 26% share of total CRM sector revenues.

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Welcome to MyCustomer.com

Welcome to MyCustomer.com, the voice of the customer relationship management industry.

Businesses are increasingly exploring the benefits of working with customers to deliver mutual value. Therefore, in addition to our usual blend of news and advice, this month we will be looking at a variety of topics related to value co-creation.

Wim Rampen explains how to understand value co-creation.
Ross Dawson outlines six tools to kickstart your crowdsourcing strategy.
Guy Stephens explores how the growing trend for sourcing customer support from the crowd is impacting customer service.
Irene Ng debates whether the future resides in a service system of resources proposed, consumed and value co-created by a web of stakeholders, including customers.
Saul Parker discusses the interest in co-creation and proposes a model of customer co-creation.
Stefan Lindegaard suggests how to build an open innovation community.

Later in the month we'll also be looking at co-production in the public sector.

If you have any other questions or comments then please contact me at editor@mycustomer.com

Kind regards,

Neil Davey

Seth Godin: Is CRM dead?

Seth Godin once famously suggested that CRM is dead. Is it dead? Click here for the rest of his interview with MyCustomer.com.