Top features

The importance of reducing complexity in the customer experience

Does the Siegel+Gale Global Brand Simplicity Index prove that brands that offer simpler experiences win?
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Social proof online: Do customer reviews really make a difference?

With so much faith placed in online reviews, how can retailers ensure they get the most from them?
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What were 2014’s biggest customer service trends?

MyCustomer takes a look back at the some of the year’s biggest developments in customer service.
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Editor's note

In a survey of global marketers, a whopping 57% said they plan to increase on social media, placing it second only to marketing automation as the most popular area for increased spend.

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