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Why digital operations management is the next customer experience battleground

Four ways to drive customer experience improvements through digital operations management.

Campaigns are extinct: How millennials can improve your marketing strategy

It's time your business got to know millennials properly.

The time is right: Why Apple Watch will revolutionise in-store shopping

The Apple Watch could have big implications for how customers shop.

Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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