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UK Calling: How should brands respond to avoid costly customer service?

UK firms are subject to potentially costly changes to business telephone calls.
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Tony Thompson, CEO, Krispy Kreme: How we make service our secret ingredient

The retailer was recently ranked 7th in the US Customer Experience Excellence Report.
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How can social listening support marketing programmes and promotions?

Experts share advice on the use of listening tools to aid marketing.
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Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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