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How to harness gamification for marketing

How can gamification help engage customers and deliver more effective marketing campaigns?
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Lessons from a CRM implementation: Northern & Shell

Northern & Shell's head of CRM explains why implementing a new system doesn't have to be painful.
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Personalisation: View from the Twittersphere

What were the key findings from MyCustomer's Twitter Q&A on personalisation?
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Editor's note

Remember when the likes of Gartner were predicting that around three-quarters of Global 2000 organisations would have at least one gamified application by 2015? Happy days.

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