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CRM: The ultimate ebook

MyC has created a comprehensive guide to choosing, implementing and optimising your CRM system.

How can marketers manage unpredictable change?

Nicholas Watkis examines what brands can do to prepare for unforeseen events.

How is customer co-creation driving service improvement?

Ann Santry of the Sovereign Housing Association, shares her experiences of co-creation.

Editor's note

Search marketing budgets continue to rise, with estimates suggesting that a quarter of marketing investment is now into paid search.


Latest MyCustomer Guide
Latest MyCustomer Guide
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