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Marketers vs inbox providers: The philosophical nature of email marketing engagement

Is it time for a universal measure of email 'engagement'?
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How B2B marketers can captivate customers with personalised video

B2C marketers are adopting personalised video, but B2B could benefit even more.
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How to build a data-driven marketing strategy

What key components should a data marketing strategy incorporate?
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Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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