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The time is right: Why Apple Watch will revolutionise in-store shopping

The Apple Watch could have big implications for how customers shop.

Integrating CRM & ERP: How efficient IT utilisation drives customer satisfaction

How can integration simultaneously drive efficiencies and customer satisfaction?

What are the ground rules for data-driven marketing?

There are a handful of somewhat obvious rules and guidelines that successful data-driven marketers consistently follow.

Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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