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Single customer view: What are the biggest barriers and how do we overcome them?

A look at the top challenges and opportunities to solve them.

New MyCustomer report examines data-driven marketing in financial services

How mature is the FS sector's data-driven marketing initiatives?

See customers, not data: How to better manage your marketing data

How to transform three key types of data into an actual representation of your customers.

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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