Top features

Social media marketing for B2B brands: Pros, cons and practical advice

B2B marketers recently rated social media as their most effective channel.

Contact centre 2.0: Return of the personal service

Why a combination of customer expectation and workspace necessity is forcing big changes in the contact centre.

Seven basic techniques: How marketers can master customer intelligence

Truly understanding your customers begins with smart data and even smarter metrics.

Editor's note

In a survey of global marketers, a whopping 57% said they plan to increase on social media, placing it second only to marketing automation as the most popular area for increased spend.


Latest MyCustomer Guide
Latest MyCustomer Guide
Latest MyCustomer Guide
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