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The three key steps to community building

The pathway to authentic engagement with customers starts here.

What is the role of pricing strategy in establishing brand trust?

Your customers must feel confident that your prices are reasonable to generate trust.

How has Admiral Group created a culture of engagement?

As part of MyC's ongoing coverage of employee engagement, the Admiral Group shares its secrets to success.

Editor's note

The exponential rise of ecommerce means affiliate marketing is now a global multi-billion dollar industry, but many brands still report a certain level of mystery around affiliate programmes.

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