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How to measure content marketing ROI

Only a third of marketers are successfully measuring their content ROI.

Five tell-tale signs that you aren’t providing a good customer experience

Customer churn is an obvious sign of a poor experience. But there are others to watch for...

Why aligning marketing and sales is wrong!

Is alignment of marketing and sales the wrong goal to go after?

Editor's note

A few years ago, marketing master Seth Godin suggested that content marketing was the only marketing left. And budgets are certainly starting to reflect this belief.

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