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See customers, not data: How to better manage your marketing data.

How to transform three key types of data into an actual representation of your customers.

Four lessons from famous tales of excellent customer service

Four examples of businesses capitalising on opportunities to provide next-level service to their customers.

Social listening and crisis management: How social can save your brand's reputation

How are social listening tools being used to monitor and manage brand crises?

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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