Top features

Insight vs oversight: How to build a loyalty programme strategy

Experts share advice on building a platform for loyalty success.
187

Is the appliance of science the reason for marketing automation's resurgence?

What's changed with marketing automation and why should we buy?
179

Feedback is an experience too: How to make your surveys engaging!

How your customer surveys can generate new levels of insight.
560

Editor's note

Despite customer loyalty programmes being two-a-penny in many industries, a growing weight of evidence suggests that customers are increasingly wary of them.

Resources

Latest MyCustomer Guide
Latest MyCustomer Guide
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