Top features

Demographics are dead: Why personality is more important than postcode

We discuss the long-term business value in knowing consumers' personalities.

Meet your brand's new boss: The customer

Today’s customers are in charge of your company, so make sure you get your self-service priorities right

Why Facebook’s ‘Buy’ button polarises opinion

Are we about to witness the new dawn of social shopping or just another ecommerce platform?

Editor's note

Some reports estimate that by the end of the decade, self-service could account for as much as 40% of customer service engagements...

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