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Three ways to use data to reduce customer churn

High customer turnover can cost you marketing and sales resources and slow down revenue growth.

The 10 basic tenets of customer service: Are you missing any?

It is crucial to deliver what customers need, when they need it.

Google’s Mobilegeddon: Does your business now need to be optimised for mobile?

A month after Google's latest algorithm change, what do the results tell us about its impact?

Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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