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Why brands must evolve from social listening to content listening

Are content reading habits a more truthful reflection of a customer than social media?

Customer feedback: If context is king, is the traditional survey the royal jester?

Do you require more contextualised feedback to truly understand customer journeys?

How can retailers capitalise on the Internet of Things?

From video analytics to beacon technology, is IoT already a reality in retail?

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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