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How to deliver a perfect personalised service experience: The experts’ advice

Expert tips for delivering a personalised customer experience.

What is more important to marketers – customer retention or customer acquisition?

Are brands harming revenue growth by poorly balancing acquisition and retention?

Make or break: What will Apple Pay mean for mobile payments?

If one of the world’s most revered brands can’t get the public excited about mobile payments, who can?

Editor's note

In his renowned 1936 book 'How to Win Friends and Influence People', Dale Carnegie emphasised the value of remembering someone’s name, and noticing the details of others.

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