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Why brands must evolve from social listening to content listening

Are content reading habits a more truthful reflection of a customer than social media?
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Customer feedback: If context is king, is the traditional survey the royal jester?

Do you require more contextualised feedback to truly understand customer journeys?
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How can retailers capitalise on the Internet of Things?

From video analytics to beacon technology, is IoT already a reality in retail?
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Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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