Top features

Five ways to build emotional engagement into your customer journey

It's important to look at not only the rational and emotional experience, but also the subconscious experience.
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Why call centres and self-service are colliding

What are the call centre challenges that digital self-service can solve?
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Can Apple Pay help you improve your customers' transaction experience?

Is Apple Pay as revolutionary as its makers claim?
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Editor's note

Spending on customer experience management is on the rise, but with the path to purchase increasingly complex, the modern consumer is a slippery customer.

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