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How to persuade the board to spend more on CRM

What should you consider before pitching for budget?

Why are companies getting their data strategies so wrong?

88% of firms already have some form of data quality solution in place, yet most plan to invest in new solutions.

Are we witnessing an evolution from sales force automation to sales force gamification?

Gamification and the sales department has a long history - and potentially a bright future.

Editor's note

Remember when the likes of Gartner were predicting that around three-quarters of Global 2000 organisations would have at least one gamified application by 2015? Happy days.

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