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Google’s Mobilegeddon: Does your business now need to be optimised for mobile?

A month after Google's latest algorithm change, what do the results tell us about its impact?
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Single customer view is a 20-year-old idea - so why aren't we there yet?

Just how can brands achieve a single customer view?
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How to use the 70:20:10 model to prioritise your digital marketing

One rule that can help you get the most 'bang for buck' from your marketing.
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Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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