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Marketers vs inbox providers: The philosophical nature of email marketing engagement

Is it time for a universal measure of email 'engagement'?

How B2B marketers can captivate customers with personalised video

B2C marketers are adopting personalised video, but B2B could benefit even more.

How to build a data-driven marketing strategy

What key components should a data marketing strategy incorporate?

Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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