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New MyCustomer report examines data-driven marketing in financial services

How mature is the FS sector's data-driven marketing initiatives?

See customers, not data: How to better manage your marketing data

How to transform three key types of data into an actual representation of your customers.

Four lessons from famous tales of excellent customer service

Four examples of businesses capitalising on opportunities to provide next-level service to their customers.

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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