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How to gamify your customer loyalty programme

How can gamification solve customer loyalty programme problems?

Nine tips to avoid a disastrous CRM system integration

Best practices that can help ensure that your CRM integration project is a success

What political campaigners can learn from digital marketers

The political parties could learn a lot by looking at commercial marketing practices.

Editor's note

Remember when the likes of Gartner were predicting that around three-quarters of Global 2000 organisations would have at least one gamified application by 2015? Happy days.

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