Top features

Twitter reveals its new look: What does it mean for marketers?

How can brands use the new Twitter profile page to their advantage?
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Insight vs oversight: How to build a loyalty programme strategy

Experts share advice on building a platform for loyalty success.
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Editor's note

Despite customer loyalty programmes being two-a-penny in many industries, a growing weight of evidence suggests that customers are increasingly wary of them.

Resources

Latest MyCustomer Guide
Latest MyCustomer Guide
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