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What are the five key principles of successful customer journey mapping?

For a company to excel, it should agree on key principles for a customer journey map.

How well do travel & leisure brands use social media?

How do T&L brands convert social media interactions into brand use?

Are we witnessing the death of the B2B salesperson?

It's time for B2B account managers to stand up and be counted.

Editor's note

Why has it taken 40 years for sales analytics to become an essential sales management tool? It’s a question posed by Neil Rackham, author of SPIN Selling. And it’s a good question, indeed.

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