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Personalised marketing: The wrongs, the rights and the recommendations

Experts share advice on how to best deliver personalised marketing.
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Why content marketing as art makes sense

Could content marketers become new patrons of digital art and use their work as marketing collateral?
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Could interactive video shape the future of customer engagement?

New technology is changing how we interact with online video, and brands sense an opportunity.
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Editor's note

In his renowned 1936 book 'How to Win Friends and Influence People', Dale Carnegie emphasised the value of remembering someone’s name, and noticing the details of others.

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