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Is customer experience management futile without an employee engagement strategy?

Evidence demonstrates why employee engagement must be at the heart of any CX transformation.
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The death of offensive marketing?

In order to best understand customers and avoid offending them, brands must break through the identity barrier.
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Buyer beware: Marketing automation isn’t really automated

Are marketers underestimating the amount of work required to make marketing automation effective?
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Editor's note

Any organisation undertaking a process of CX transformation that does not tackle employee engagement is going to miss an important piece of the puzzle.

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