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How to better manage your marketing agency

How do you know if your agency is delivering value for money?
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Financial services firms warned: Lowering complaints requires smarter digital experiences

Financial services firms need to catch up with digital customer experience innovations.
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How to measure the ROI of personalisation

Measurement of personalised sites is getting sophisticated and also more insightful.
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Editor's note

In his renowned 1936 book 'How to Win Friends and Influence People', Dale Carnegie emphasised the value of remembering someone’s name, and noticing the details of others.

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