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The Black Friday effect: Right or wrong for retailers?

What are the potential long-term implications of Black Friday-style promotions?

Five data developments that will challenge marketers in 2015

What are the trends that the experts think will shape the data landscape in the coming year?

Six brilliant social media campaigns – and what to learn from them

A look at some of the most celebrated social campaigns and what made them successful.

Editor's note

2014 was characterised by many trends, not least the growing need to cater for the omnichannel consumer via the likes of click-and-collect. So what will shape 2015?

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