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10 lessons House of Cards can teach you about customer service

10 invaluable gems of advice from the TV antihero Frank Underwood.
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What can marketers do to minimise the effect of Murphy's law?

Remember - if anything can go wrong, it will.
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Adobe hails 'marketing beyond marketing' as it announces Microsoft partnership

The Adobe EMEA Summit was in the business of cracking mysteries.
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Editor's note

Modern marketers not only need to use data to defend their decisions, increasingly they must also be able to use data to drive their decisions.

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