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UK Calling: How should brands respond to avoid costly customer service?

UK firms are subject to potentially costly changes to business telephone calls.

Tony Thompson, CEO, Krispy Kreme: How we make service our secret ingredient

The retailer was recently ranked 7th in the US Customer Experience Excellence Report.

How can social listening support marketing programmes and promotions?

Experts share advice on the use of listening tools to aid marketing.

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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