MyCustomer.com
Time to evolve from database marketing to customer intelligence command centres
"The single customer view is a myth!" says Forrester's Dave Frankland.
The five customer insight basics to drive engagement
What are the five principles that firms must consider to successfully land insight to profitably engage with their customers?
Gartner: Social media is the new CRM (circa 2001)
Analyst Gartner is forecasting that most IT-led social media initiatives will end in failure. Sound familiar?
Analytics and customer experience: Are you measuring the right thing?
Analysis can generate improved performance - and according to Peter Simpson there are three numbers in particular that need to be analysed.
Big brother and Google’s entrance into social media monitoring
Will Google enter social media monitoring - and if it does, what will its platform look like and how will it impact the sector?
Latest blogs
- How can customer-facing departments rise in a down economy?
- Email marketing: customer-centric is key to reach the inbox
- Where do customer demands come from?
- What's in a brand name? Some companies just don't want you to know...
- Rethinking sales in a social CRM strategy
- Jim Sterne: customer satisfaction is an ultimate business metric
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Latest CRM news
- Sky to sell 10.4% of ITV after giving up on appeal process
- Government accepts BSkyB pledge to sell the bulk of its 17.9% stake in ITV
- News International ad highlights the power of print
- AOL UK boosts sales team
- Zavvi.com launches Mega Monday weekly sale day
- Coalition of groups launches three-year anti-arthritis campaign
- Minogue and Snowdon star in M&S ad
- M&S unveils new ad line-up
- BBC and Arqiva given approval to launch two digital TV channels
- Labour targets mums with campaign on mumsnet
Welcome to MyCustomer.com, the voice of the CRM industry. With analytics having emerged as a priority for organisations over the past 12 months, we'll be taking an in-depth look at this topic during February - and in particular how analytics can be used to improve customer engagement.