Like it or loathe it, 'omnichannel' can't be ignored...
Top features
SuiteWorld vs SapphireNow: It's a customer conference smackdown!
NetSuite and SAP held events simultaneously this week - "a tale of two conferences," quipped NetSuite CEO Zach Nelson.357
How to kick-start conversations with your customers
Many companies are investing in online conversation management, but most are not using the full potential of conversation management.546
Bigger than Big Data: SAP CEO declares war on 'dark data'
Bill McDermott explained how SAP aims to unlock your company's 'dark data' as he opened the SapphireNow conference.706
Editor's note
- Using social media to map the consumer journey to the customer experience
- First Direct: Six experience lessons from the bank that bucks the trend
- Why aren’t Voice of the Customer programmes proving their value?
- Omnichannel: New service buzzword, same service problems
- Marketing Cloud: The final nail in IT’s coffin?
