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Reverse engineering: How retailers should really respond to showrooming

Retailers who are blocking showrooming are getting it all wrong.
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Five steps to achieving data-driven marketing

How can marketers make a successful transition towards true data-driven marketing?
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Five ways to build emotional engagement into your customer journey

It's important to look at not only the rational and emotional experience, but also the subconscious experience.
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Editor's note

Spending on customer experience management is on the rise, but with the path to purchase increasingly complex, the modern consumer is a slippery customer.

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