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Customer insight optimisation: How to identify the right questions to ask

Rudyard Kipling can teach us a lot about asking the right questions.
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Daily, weekly or monthly: How to find the frequency that fits your email subscribers

Determining the best frequency can be the difference between loyalty and the trash bin.
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Is customer experience management futile without an employee engagement strategy?

Evidence demonstrates why employee engagement must be at the heart of any CX transformation.
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Editor's note

Any organisation undertaking a process of CX transformation that does not tackle employee engagement is going to miss an important piece of the puzzle.

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