Like it or loathe it, 'omnichannel' can't be ignored...
Top features
Why CRM should focus on Little Data, not Big Data
Pamela Bath looks at how ‘little data’ is being underused in the challenge to deliver true one-to-one marketing.3
Is outbound dialling dead and buried?
Following the news that PPI claim firms are responsible for half of all nuisance calls, is outbound finally on its way out?312
Four ways to make the digital database marketing dream a reality
Merging traditional database marketing and digital analytics data can provide powerful benefits.273
Editor's note
- Using social media to map the consumer journey to the customer experience
- First Direct: Six experience lessons from the bank that bucks the trend
- Omnichannel: New service buzzword, same service problems
- Why aren’t Voice of the Customer programmes proving their value?
- Marketing Cloud: The final nail in IT’s coffin?
