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How to better manage your marketing agency

How do you know if your agency is delivering value for money?

Financial services firms warned: Lowering complaints requires smarter digital experiences

Financial services firms need to catch up with digital customer experience innovations.

How to measure the ROI of personalisation

Measurement of personalised sites is getting sophisticated and also more insightful.

Editor's note

In his renowned 1936 book 'How to Win Friends and Influence People', Dale Carnegie emphasised the value of remembering someone’s name, and noticing the details of others.

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