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How to deliver a perfect personalised service experience: The experts’ advice

Expert tips for delivering a personalised customer experience.
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What is more important to marketers – customer retention or customer acquisition?

Are brands harming revenue growth by poorly balancing acquisition and retention?
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Make or break: What will Apple Pay mean for mobile payments?

If one of the world’s most revered brands can’t get the public excited about mobile payments, who can?
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Editor's note

In his renowned 1936 book 'How to Win Friends and Influence People', Dale Carnegie emphasised the value of remembering someone’s name, and noticing the details of others.

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