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Top features

What is a Purposeful Brand - and why should you aspire to be one?

What did research into purposeful brands reveal about their performance?

Consumer Rights Act: The potential risk to business from unclear Ts & Cs

Changes in the CRA mean opaque terms and conditions won’t be worth the paper they’re written on.

Employee journey mapping: How customer experience management can help HR

You need to get employee experience right from day one.

Editor's note

Recently, we explored the connection between employee engagement and customer experience - now we're going to examine how you can ensure that your employees are living - and loving - the brand.

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