MyCustomer.com

RightNow Cloud Service Agreement: Industry milestone or clever stunt?

2010-03-09 12:05 - 1 comment
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Is RightNow Technologies' new Cloud customer service agreement a defining moment for the Cloud sector and CRM pricing - or a big publicity stunt?

Direct marketing limits abolished in the UK

2010-03-09 11:21
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Royal Mail has agreed to remove existing caps on the amount of direct marketing material that postal workers can deliver to households.

Social network marketing facing regulation

2010-03-09 10:34
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The Advertising Standards Authority is to start policing social media and microsites, enforcing rules in the same way that it currently does for TV, press, poster and radio adverts.

Digital Economy Bill: YouTube threatened; ISPs outraged

2010-03-08 16:12
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The Digital Economy Bill proposes forcing internet service providers to block sites such as YouTube if they repeatedly infringe copyright.

Confirmit unveils latest multichannel feedback platform

2010-03-08 15:28
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On the back of record breaking results, customer feedback software vendor Confirmit has unveiled its latest upgrade.

Get off my Cloud: Ballmer talks Cloud, social interactions and the 60s

2010-03-08 12:14
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Once a topic met with reticence by Microsoft, now CEO Steve Ballmer can’t stop talking Cloud – whether it’s in relation to its social benefits or its origins in the 1960s.

Can customer service benefit from a laboratory approach?

2010-03-08 05:08
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What is a 'laboratory approach' to customer service - and how can it perfect new approaches to drive customer satisfaction?

Is there a downside to social media metrics?

2010-03-05 12:05
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Firms are increasingly imposing metrics on social media activity to make it measurable. But is there a danger that this will undermine its real value?

Service more important than special offers for telco customers

2010-03-05 11:32
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European telecoms users are more interested in customer service levels than they are in special offers or product incentives, a study finds.

Concerns raised over Argos' customer data practices

2010-03-05 10:20
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The online security practices of Argos are under the spotlight after it was revealed that personal information was exposed in order confirmation emails.

Facebook unveils more analytics partners for campaign measurement

2010-03-04 14:06
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Omniture and Coremetrics join Webtrends as Facebook partners, in a bid to help the site become a more quantifiable marketing channel.

Web and mobile critical for brand awareness - study

2010-03-04 10:31
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Marketers must develop multimedia strategies across a range of channels to build brand awareness, but mobile internet is the one to watch.

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Welcome to MyCustomer.com

Welcome to MyCustomer.com, the voice of the CRM industry. In March, we'll be exploring a sector that is being revolutionised by new technology and processes - customer service. So this month, in addition to our usual blend of news and features, we'll also be dedicating numerous articles to the science and technology of customer service.

Later in the month we'll also be looking at areas including the use of social tools in customer service, customer journey mapping, and self service 2.0.

In the meantime, if you have any other questions or comments then please contact me at editor@mycustomer.com

Kind regards,

Neil Davey

MyCustomer.com reader poll

How is your organisation using mobile marketing/services to improve customer engagement?
Mobile marketing is a core part of our customer strategy
0%
We do occasional ad hoc mobile marketing
25%
We don't do any mobile marketing but plan to in the future
50%
We don't do any mobile marketing and have no plans to
25%
Total votes: 12

Business Cloud Summit 2009