Top features

Why is the customer journey so complex and what does it mean for business?

Experts discuss the implications of the seismic changes taking place.
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Is it time to rethink how we value brand strength?

A new study raises questions about how we value brands.
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Can enterprise social networks really improve the customer experience?

New research reveals how social networks are practically supporting the work that firms do.
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Editor's note

In his renowned 1936 book 'How to Win Friends and Influence People', Dale Carnegie emphasised the value of remembering someone’s name, and noticing the details of others.

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