MyCustomer.com

Pegasystems agrees Chordiant acquisition

2010-03-17 13:44
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The ongoing consolidation of the enterprise software market continues, as Pegasystems looks to succeed where CDC failed.

Utility sector labelled "customer service disaster area"

2010-03-17 13:37
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As many as five out of six customers are unhappy with the support they receive, according to report.

Mind-reading machine to revolutionise market research?

2010-03-16 06:02
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Market researchers may soon be able to take advantage of a brain scanner that enables them to read volunteers' minds.

Customer service disparities leading to ‘two-tier’ economy

2010-03-16 05:47
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A 'two-tier' SME economy is emerging in the UK as a result of disparities in the quality of customer service being delivered, a new study has revealed.

Plane crazy: Budget airlines blasted for soaring complaints

2010-03-15 13:31
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With a huge across-the-board rise in complaints, is customer service going out of the window at some airlines?

Toyota customers remain loyal despite recall fiasco

2010-03-15 09:37
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A new survey suggests that despite its present turmoil, years of building loyal customers may have paid off for Toyota.

Radical marketing thinking: Necessity is the mother of invention

2010-03-15 06:59
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CMOs shouldn't be afraid to question what they do and look for new ways to improve efficiency in producing their financial contribution, says Nicholas Watkis.

The biggest enemy of customer strategies

2010-03-15 06:48 - 1 comment
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The biggest enemy of customer strategies is not the lack of funds or resources, and it’s not lack of ability or expertise. Lior Arussy believes it is something else.

CRM systems criticised for poor customer analysis and profiling

2010-03-12 13:24
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Only one in ten CRM users believe their system can accurately analyse and profile customer needs.

Salesforce.com hit by outage - Twitter flooded by SF.com abuse/support

2010-03-12 11:16 - 1 comment
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Twitter was flooded by Salesforce.com users following a major outage - with Tweeters posting a mix of frustration and support for the provider.

Microsoft video player to take on iPlayer and boost stickiness

2010-03-11 11:41
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Microsoft’s advertising-based MSN Video Player is intended to encourage more consumers to visit its portal and improve the site's stickiness.

Social media being used in harmony with email by marketers - report

2010-03-11 11:32
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Social media is enhancing rather than replacing email marketing campaigns - but marketers aren't paying enough attention to the quality of customer lists or ROI.

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Welcome to MyCustomer.com

Welcome to MyCustomer.com, the voice of the CRM industry. In March, we'll be exploring a sector that is being revolutionised by new technology and processes - customer service. So this month, in addition to our usual blend of news and features, we'll also be dedicating numerous articles to the science and technology of customer service.

Later in the month we'll also be looking at areas including self service 2.0.

In the meantime, if you have any other questions or comments then please contact me at editor@mycustomer.com

Kind regards,

Neil Davey

MyCustomer.com reader poll

How is your organisation using mobile marketing/services to improve customer engagement?
Mobile marketing is a core part of our customer strategy
0%
We do occasional ad hoc mobile marketing
23%
We don't do any mobile marketing but plan to in the future
54%
We don't do any mobile marketing and have no plans to
23%
Total votes: 13

Business Cloud Summit 2009