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What will it cost to become EU data law compliant?

The EU data law is due to come into effect in December 2017.

Buying on Pinterest: Three points to consider

The new buying channel can impact other parts of the purchasing process.

What are the five key principles of successful customer journey mapping?

For a company to excel, it should agree on key principles for a customer journey map.

Editor's note

Why has it taken 40 years for sales analytics to become an essential sales management tool? It’s a question posed by Neil Rackham, author of SPIN Selling. And it’s a good question, indeed.


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