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How to use qualitative data to improve customer journeys

Maria Morais provides three steps to a successful framework.
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Marketing reinvented: Why “nerd is the new black”

A panel of experts has explored the changing face of the marketing department.
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Six ways to plug the holes in your lead funnel

Whether you are a sole trader or a growing small business, it is essential to plug the gaps in your sales funnel.
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Editor's note

Spending on customer experience management is on the rise, but with the path to purchase increasingly complex, the modern consumer is a slippery customer.

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