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Why aligning marketing and sales is wrong!

Is alignment of marketing and sales the wrong goal to go after?
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The connected consumer: How shopping has gone social

How does social media influence product purchasing habits?
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Will the Anna Karenina Principle make you rethink your customer experience?

Denis Pombriant explains what the AKP is - and why it should influence our view of business.
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Editor's note

A few years ago, marketing master Seth Godin suggested that content marketing was the only marketing left. And budgets are certainly starting to reflect this belief.

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