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How to use qualitative data to improve customer journeys

Maria Morais provides three steps to a successful framework.

Marketing reinvented: Why “nerd is the new black”

A panel of experts has explored the changing face of the marketing department.

Six ways to plug the holes in your lead funnel

Whether you are a sole trader or a growing small business, it is essential to plug the gaps in your sales funnel.

Editor's note

Spending on customer experience management is on the rise, but with the path to purchase increasingly complex, the modern consumer is a slippery customer.

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