Top features

What political campaigners can learn from digital marketers

The political parties could learn a lot by looking at commercial marketing practices.
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Exclusive: Global brands investigated over illegal dumping of Big Data

Soaring volumes of data are leading some firms to conduct unscrupulous activities.
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How to persuade the board to spend more on CRM

What should you consider before pitching for budget?
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Editor's note

Remember when the likes of Gartner were predicting that around three-quarters of Global 2000 organisations would have at least one gamified application by 2015? Happy days.

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