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Eight ways to break free from the marketing campaign mindset

Today, savvy marketers must think in terms of a more circular buyer 'journey'.

How social listening can power your product development

How can social listening tools be used for innovation?

Customer communications roundtable: What's hot, what's not, what's next?

Experts recently met to debate customer communication channels and best practice at a special event.

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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