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How to measure social media marketing ROI: Making metrics meaningful

What are the different models of measurement and which is best for you?

Lessons from Zappos: How to understand if word of mouth is working for you

Dominic Kitchin shares some advice to help you use word of mouth to build your business.

Is Web slang appropriate for social media engagements with customers?

How do you know what the right conversational tone is?

Editor's note

In a survey of global marketers, a whopping 57% said they plan to increase on social media, placing it second only to marketing automation as the most popular area for increased spend.


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