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Why are so many customer loyalty programmes under-performing?

Is your loyalty programme actually costing you money?

Oh no they didn't! The most offensive brand tweets of all time

US Airlines' x-rated message is just the latest inappropriate tweet from a brand.

CRM: The ultimate ebook

MyC has created a comprehensive guide to choosing, implementing and optimising your CRM system.

Editor's note

Search marketing budgets continue to rise, with estimates suggesting that a quarter of marketing investment is now into paid search.


Latest MyCustomer Guide
Latest MyCustomer Guide
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