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Top features

Why is customer retention no longer acquisition's poor relation?

Retention can be used to optimise the acquisition mix.

Employee engagement: Time to integrate staff development and customer service?

A 'command and control' culture can't be overcome with motivational workshops and staff surveys.

Why brands must embrace the rise of the technical CMO

Requirements for the role of the CMO are evolving.

Editor's note

Social listening is often portrayed as a tool for the marketing department – enabling organisations to monitor sentiment about the brand and their products and services. But it can deliver much more.

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