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Read the latest expert opinions from the MyCustomer community.
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Customer experience as a concept has huge support. Few argue that customers aren’t important, and we know how even small experience changes can have major business impact.View the whole blog: Understanding customers in the context of service design
Personalisation is everywhere, yet despite widespread recognition of its power only a handful of companies are putting it to great use.View the whole blog: Expert insight for smarter marketing
In all my years of meeting about customer responsibilities, I have never once been in the same room both with those who actually lead the move to customer centricity and with the people that prevent the move to customer centricity.View the whole blog: Customer Experience Best Practices
Business has really changed in the past decade. Driven by technology opportunities people want to communicate and collaborate more, like they do at home in their personal lives.View the whole blog: Talking About Customers
Mystery shopping first became prevalent 40 years ago as a way of assessing employee integrity and the customer experience.View the whole blog: QuestBack's Customer Experience blog