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Although once perceived as pure science fiction, artificial intelligence has transcended the boundaries of academic curiosity and Hollywood’s imagination into something that now has measurable influence on our daily lives.View the whole blog: The Genesys View: From good to great customer experience
As brands continue to place increasing emphasis on delivering the right customer experience, much of that focus is on the need for the right technology and the right processes to do so. This is no bad thing.View the whole blog: All About Customer Management
How often do you email your customers -- once, twice a week? Daily? What kind of content are you sending them? Are your open and click through rates consistent?View the whole blog: Personalizing B2B
The quick and efficient management of customer journeys represents nirvana for many client-facing companies. However, in today’s digital age these customers have more ways to get in touch than ever before.View the whole blog: The Genesys View: From good to great customer experience
You're only as strong as your weakest link. You may be gambling your brand equity if the weakest links leading to the end-customer's experience aren't managed.View the whole blog: Customer Experience Best Practices
So it's been a couple of busy months, and I had promised to talk about customer experience metrics that happen the most. But dear readers, you’ll have to wait for that one till next month.View the whole blog: Customer Experience Blog
Good customer experiences are at heart psychological. A great experience creates mental ‘anchors’ that inform future purchases. But how exactly are these anchors created?View the whole blog: Creating Customer Service Anchors