Welcome to Blogs
Read the latest expert opinions from the MyCustomer community.
It's free to blog on MyCustomer.com. To find out more, download our guide.
In all my years of meeting about customer responsibilities, I have never once been in the same room both with those who actually lead the move to customer centricity and with the people that prevent the move to customer centricity.View the whole blog: Customer Experience Best Practices
Retailers no longer have to constrict digital engagement with consumers to online shopping, as new technologies are giving them the capability for cross-channel interaction within their stores.View the whole blog: Electronic Avenue: how stores can use digital technology to create a customer-driven experience
Customer experience as a concept has huge support. Few argue that customers aren’t important, and we know how even small experience changes can have major business impact.View the whole blog: Understanding customers in the context of service design
Capturing the attention of today’s customer is a challenge for every company. We have entered into what is called the Age of the Customer where companies cannot survive on their old way of working.View the whole blog: How to make the most of your SaaS CRM
You might be forgiven for assuming that the continued growth in online shopping will mean the death of telephone sales. Who would pick up the phone when they can order via a website?View the whole blog: The Secure Voice of Semafone
Sales reps are required to meet a target every month. However, this can be difficult if their approach is not up to the mark. Repeatedly, experts have said that for sales it’s not just about
Working Harder but Working Smarter.View the whole blog: Why Mobile CRM is not a luxury but a necessity for your business?
The Observer Effect lurks in the depths of quantum theory and chucks up a challenge to scientists – the act of measuring something changes the thing that is being measured.View the whole blog: Words of wisdom...
Present voice of the customer to all employees, and you will be more likely to reap financial benefits and manage customer experience holistically, according to the 2011 Business-to-BusinView the whole blog: Customer Experience Best Practices
In this blog, Imran Choudhary, Smarter Commerce Retail Specialist, IBM, discusses why building relevance and context to the consumer is key and why identifying 'moments that matter' can help you gain competitive advantage.View the whole blog: Expert insight for smarter marketing