E.G. Insight News and Notes

For the past 20 years E.G. Insight has been in the business of helping our Global 1000 clients collect feedback from their most valuable customers. Our CRp® customer interview process is a structured face-to-face conversation between one key customer contact and two people from our client’s organization.

By Gary Gerds

As the New Year unfolds, we begin to feel the pressure to improve our lives overnight. Resolutions are made to eat better, exercise more, stress less, and get things accomplished. Unfortunately, we tend to tackle too many goals, overwhelming and exhausting ourselves before measurable progress is made.

By Gary Gerds

A realtor once told me that home buyers often are swayed positively or negatively over very small things. Buyers sometimes reject a house because they don’t like the color of the living room or the carpet in the bedroom. One realtor told me that he sold a very expensive house because the buyers fell in love with its dining room chandelier. A chandelier sold the house!

By Gary Gerds

Kind of a strange term isn’t it? Relationship equity, hmm…

Strong customer relationships can save the day. When problems arise, strong relationships help us get important information, help us to overcome obstacles and mistakes. Strong relationships often help us “win the close ones.” In this day of product and price parity, relationship can be the sole differentiator. The relationships you have with your most valuable customers are the one thing your competitor cannot duplicate.

By Eric Engwall

In casual conversation it’s not uncommon to hear someone described as being “old school.” Most often it’s not an ageist insult, but a compliment – a label that conveys respect for someone who lives and acts according to traditional values. It’s a nod to simpler times when things were “done right,” like sending a handwritten thank-you note, holding the door for the person behind you, or using the turn signals on your vehicle (don’t get me started…).