It may have been the top brass that deservedly received the flak for the recent banking crisis, but that hasn't stopped the Co-Operative Bank from ensuring that its frontline staff also pay penance for the industry's sorry state.
Ironically, Co-Operative Bank was in fact one of the few institutions to emerge relatively unscathed from the banking scandals, and as a result of this good practice it was recently voted Best Financial Services Provider by the readers of consumer magazine Which?. However, its staff have become the victims of their own success.
In an ill-advised attempt to thank its customers for voting for it, the Co-Op has created this painfully embarrassing video of its employees singing a song of gratitude. Not only does this serve as ritual humiliation for its hard-working staff but, as has been noted on community forums, has also left customers asking "is this how my banking fees are being spent?"
More scandalous behaviour by the banks!
Comments
Anti Social Networking Blunder
Sooner or later the business and political world will wake up to the serious risks a social networking "campaign" entail. These sites are mainly popular with juveniles and persons with large gaps in their social, spiritual and intellectual lives. A lot of "members" are unsavoury types looking for exploitation opportunities throughout the spectrum of anti social and criminal activity. Why a business would take risks directly exposing their staff in that environment is questionable
For example we now have the images of the staff of this bank. We know where several experienced customer focussed banking employees with a great service history can be found. Bet they are ripe for poaching having been embarrassed publicly like this by their current employer. Next time use paid talent that can sing!
It's the ad that's unsavoury - not the networkers
Interesting thoughts. I would disagree that social networking campaigns are risky per se, however. I'm sure there is an unsavoury element amongst the networking community, just as there is anywhere else, but certainly not to a larger degree than any other group. In fact, you need look no farther than the banks themselves for an example of a community where the proportion of unsavouries is probably far higher than in the social networking community.