Confirmit and FocusVision Announce New Appointments

Three senior executive women to new leadership team

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 Confirmit and FocusVision Announce New Appointments
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Published: March 15, 2021

Carly Read

Confirmit and FocusVision have made three new appointments.

Zhana Baleva, Sara Cohen and Rebecca Wright have been appointed to the Leadership Team for the newly merged businesses of Confirmit and FocusVision, two of the world’s leading research technology companies.

The companies announced they had merged last week.

Baleva, said: “We have all witnessed tectonic changes in our industry over recent years. More than ever, businesses need an agile partner who can marry phenomenal service with intuitive and easy-to-use technology solutions. Over the next few months, we will combine the knowledge and intellect of two remarkable Market Research software organisations and I can’t wait to share some of the innovations we’re working on. Being appointed to the Leadership Team is a great honour and I am delighted to be part of the team.”

Cohen said: “We can build something really unique – as leaders in the Market Research technology industry – and create real opportunity for our people. Internal mobility, learning and development, career advancement and a flexible work environment are all critical components for our success. I intend to not only contribute to the Leadership Team and our business, but to also inspire my colleagues, both women and men, to achieve the great things I know we are all capable of.”

Wright added: “I am looking forward to joining my colleagues on the Leadership Team and pleased to be part of the executive group. I have always been determined that the Legal, Risk and Compliance team has an open-door policy. In our new business, we will be ensuring that we are a company that is easy to do business with.  The Legal team will be a partner to all and aims to be a positive enabler to our future success.”

Kyle Ferguson, CEO of the newly merged business, added: “Zhana, Sara and Rebecca are welcome members of the new Leadership Team.

“Each of these women have achieved great things and contributed enormously to our plans for our new business.  I am looking forward to working with them as we reinvent our industry.”

Confirmit’s solutions are built by insights professionals, for insights professionals. Market Research, customer experience and employee engagement consultants around the world rely on our solutions to turn insight into stories that fuel action.

Established in 1990, FocusVision offers a comprehensive suite of experience insights software solutions – including advanced survey, online interview and focus groups, and online qualitative research community solutions.

 

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