data

Four out of ten of the UK’s biggest online retailers fail basic customer friendliness tests when it comes to their privacy policies and don’t comply with new EU Data Protection legislation.

The European Union is poised to propose tough new rules on how corporations handle internet users' personal data.

The vast majority of companies are unable to effectively use new data to assist their business decision-making and reveal customer insights.

Data privacy will hit home, businesses will get regulator-savvy and Cloud Computing will continue to change the way we do business in 2012.

Are your customers aware of the value of their data and their role in a value exchange model? And if not, should they be?

Digital tools and technologies are valuable to marketers but many companies struggle to measure the financial impact and capture customer data.

Should progress in personal data management make us rethink the value of customer data?

Ian Stockley explains the theory behind the new 'value exchange' when it comes to customer data.

Brands including Google and British Gas are among 26 businesses that have signed up to a Government programme to release data back to consumers.

Emailvision’s June 2011 acquisition of database marketing firm smartFOCUS has borne fruit in the form of the Campaign Commander Enterprise Edition.